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Beschreibung

Brief Contents



SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP

  1. The Foundations of Entrepreneurship
  2. Ethics and Social Responsibility: Doing the Right Thing
  3. Creativity and Innovation: Keys to Entrepreneurial Success


SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

Conducting a Feasibility Analysis and Designing a Business Model Crafting a Business Plan and Building a Solid Strategic Plan Forms of Business Ownership Buying an Existing Business Franchising and the Entrepreneur

SECTION III: LAUNCHING THE BUSINESS

Building a Powerful Bootstrap Marketing Plan E-Commerce and the Entrepreneur Pricing and Credit Strategies Creating a Successful Financial Plan Managing Cash Flow Choosing the Right Location and Layout

SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

Sources of Financing: Equity and Debt Global Aspects of Entrepreneurship Building a New Venture Team and Planning for the Next Generation Appendix: The Daily Perc Business Plan Cases

Brief Contents



SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP

  1. The Foundations of Entrepreneurship
  2. Ethics and Social Responsibility: Doing the Right Thing
  3. Creativity and Innovation: Keys to Entrepreneurial Success


SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS

Conducting a Feasibility Analysis and Designing a Business Model Crafting a Business Plan and Building a Solid Strategic Plan Forms of Business Ownership Buying an Existing Business Franchising and the Entrepreneur

SECTION III: LAUNCHING THE BUSINESS

Building a Powerful Bootstrap Marketing Plan E-Commerce and the Entrepreneur Pricing and Credit Strategies Creating a Successful Financial Plan Managing Cash Flow Choosing the Right Location and Layout

SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

Sources of Financing: Equity and Debt Global Aspects of Entrepreneurship Building a New Venture Team and Planning for the Next Generation Appendix: The Daily Perc Business Plan Cases
Details
Erscheinungsjahr: 2018
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781292266022
ISBN-10: 1292266023
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Scarborough, Norman
Cornwall, Jeffrey
Auflage: 9 ed
Hersteller: Pearson Education Limited
Verantwortliche Person für die EU: preigu, Ansas Meyer, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de
Maße: 274 x 219 x 40 mm
Von/Mit: Norman Scarborough (u. a.)
Erscheinungsdatum: 21.12.2018
Gewicht: 1,621 kg
Artikel-ID: 116549540

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