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Brief Contents
SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP
- The Foundations of Entrepreneurship
- Ethics and Social Responsibility: Doing the Right Thing
- Creativity and Innovation: Keys to Entrepreneurial Success
SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS
Conducting a Feasibility Analysis and Designing a Business Model Crafting a Business Plan and Building a Solid Strategic Plan Forms of Business Ownership Buying an Existing Business Franchising and the EntrepreneurSECTION III: LAUNCHING THE BUSINESS
Building a Powerful Bootstrap Marketing Plan E-Commerce and the Entrepreneur Pricing and Credit Strategies Creating a Successful Financial Plan Managing Cash Flow Choosing the Right Location and LayoutSECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
Sources of Financing: Equity and Debt Global Aspects of Entrepreneurship Building a New Venture Team and Planning for the Next Generation Appendix: The Daily Perc Business Plan CasesBrief Contents
SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP
- The Foundations of Entrepreneurship
- Ethics and Social Responsibility: Doing the Right Thing
- Creativity and Innovation: Keys to Entrepreneurial Success
SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS
Conducting a Feasibility Analysis and Designing a Business Model Crafting a Business Plan and Building a Solid Strategic Plan Forms of Business Ownership Buying an Existing Business Franchising and the EntrepreneurSECTION III: LAUNCHING THE BUSINESS
Building a Powerful Bootstrap Marketing Plan E-Commerce and the Entrepreneur Pricing and Credit Strategies Creating a Successful Financial Plan Managing Cash Flow Choosing the Right Location and LayoutSECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS
Sources of Financing: Equity and Debt Global Aspects of Entrepreneurship Building a New Venture Team and Planning for the Next Generation Appendix: The Daily Perc Business Plan Cases| Erscheinungsjahr: | 2018 |
|---|---|
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781292266022 |
| ISBN-10: | 1292266023 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Scarborough, Norman
Cornwall, Jeffrey |
| Auflage: | 9 ed |
| Hersteller: | Pearson Education Limited |
| Verantwortliche Person für die EU: | preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 274 x 219 x 40 mm |
| Von/Mit: | Norman Scarborough (u. a.) |
| Erscheinungsdatum: | 21.12.2018 |
| Gewicht: | 1,621 kg |
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