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Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy.
Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.
About the Author
Kevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professional
experience. As leader of one of the oldest global content strategy teams,
Kevin has grown that team to become one of the largest and most successful
in the world. Kevin has been a forerunner and major contributor
to user experience and content strategy. He has authored numerous
articles on content strategy, user experience, and digital strategy. You
can learn more about him at [...].
In 2014, he coauthored (with Donald Chesnut) UX For Dummies.
Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy.
Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.
About the Author
Kevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professional
experience. As leader of one of the oldest global content strategy teams,
Kevin has grown that team to become one of the largest and most successful
in the world. Kevin has been a forerunner and major contributor
to user experience and content strategy. He has authored numerous
articles on content strategy, user experience, and digital strategy. You
can learn more about him at [...].
In 2014, he coauthored (with Donald Chesnut) UX For Dummies.
Kevin has a Masters degree from Harvard Divinity School and a BA from Kenyon College. He lives in Boston and Cape Cod and is passionate about international human rights, particularly those of women and refugees.
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| ISBN-13: | 9781937434441 |
| ISBN-10: | 1937434443 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Nichols, Kevin |
| Hersteller: | XML Press |
| Maße: | 216 x 140 x 9 mm |
| Von/Mit: | Kevin Nichols |
| Erscheinungsdatum: | 02.01.2015 |
| Gewicht: | 0,211 kg |
Kevin has a Masters degree from Harvard Divinity School and a BA from Kenyon College. He lives in Boston and Cape Cod and is passionate about international human rights, particularly those of women and refugees.
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| ISBN-13: | 9781937434441 |
| ISBN-10: | 1937434443 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Nichols, Kevin |
| Hersteller: | XML Press |
| Maße: | 216 x 140 x 9 mm |
| Von/Mit: | Kevin Nichols |
| Erscheinungsdatum: | 02.01.2015 |
| Gewicht: | 0,211 kg |
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