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Sprache:
Englisch
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Beschreibung
Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual [...] highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the first and second has been extensively revised and updated.
Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual [...] highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the first and second has been extensively revised and updated.
Über den Autor
Sara Carter is Professor of Entrepreneurship at the Hunter Centre for Entrepreneurship and Associate Dean at Strathclyde Business School UK and Visiting Professor at Nordland Research Institute, Norway. Dylan Jones-Evans is Professor and Director of Enterprise and Innovation at the University of Wales.
Inhaltsverzeichnis
- 1. Introduction
- Part 1: ENTREPRENEURSHIP
- 2. The Evolution of Entrepreneurship Theory
- 3. Entrepreneurship and Economic Development
- 4. Government and Small Business
- 5. The Real World of the Entrepreneur
- Part 2: THE ENTREPRENEURIAL PROCESS
- 6. The Entrepreneurial Process
- 7. Entrepreneurial Opportunities
- 8. Effectuation and Entrepreneurship
- 9. The Psychology of the Entrepreneur
- 10. Entrepreneurial Failure
- Part 3: TYPES OF ENTREPRENEURSHIP
- 11. Ethnicity and Entrepreneurship
- 12. Gender and Entrepreneurship
- 13. Family Business
- 14. Habitual Entrepreneurs
- 15. Technology Entrepreneurship
- 16. Social Entrepreneurship
- 17. Community Entrepreneurship
- Part 4: ENTREPRENEURIAL MANAGEMENT
- 18. Entrepreneurial Marketing
- 19. Entrepreneurial Networks and the Small Business
- 20. Finance and the Small Business
- 21. Strategy and the Small Firm
- 22. Growth and Development in the Small Firm
- 23. Internationalization and Entrepreneurial Businesses
Details
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 568 S. |
| ISBN-13: | 9780273726104 |
| ISBN-10: | 0273726102 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Carter, Sara
Jones-Evans, Dylan |
| Auflage: | 3. Auflage |
| Hersteller: |
Pearson
Pearson Business Pearson Education Limited |
| Verantwortliche Person für die EU: | Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla, Sankt-Martin-Str. 82, D-81541 München, buchhandel@pearson.com |
| Maße: | 240 x 170 x 31 mm |
| Von/Mit: | Sara Carter (u. a.) |
| Erscheinungsdatum: | 01.01.2019 |
| Gewicht: | 0,951 kg |
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