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Drawing from the latest research, the book identifies ISM's potential uses, such as sharing knowledge and viewpoints and connecting across departments, hierarchical levels and geographical distances. It argues that ISM can pave the way to create participatory and multivocal communication that can involve and engage employees in a different way than other internal communication channels. Further themes include strategic internal listening, the importance of open communication, and communicative leadership and coworkership. It features cases, examples and practical instructions to tie research into practice.
This title is relevant to academics and practitioners in the fields of strategic communication and organisational communication.
Drawing from the latest research, the book identifies ISM's potential uses, such as sharing knowledge and viewpoints and connecting across departments, hierarchical levels and geographical distances. It argues that ISM can pave the way to create participatory and multivocal communication that can involve and engage employees in a different way than other internal communication channels. Further themes include strategic internal listening, the importance of open communication, and communicative leadership and coworkership. It features cases, examples and practical instructions to tie research into practice.
This title is relevant to academics and practitioners in the fields of strategic communication and organisational communication.
Introduction 1. A multivocal communication arena 2. The organisational context 3. Multivocal communication and its value for organisations 4. Internal social media as organisational listening 5. The role of the internal social media coordinator 6. User types and communication roles on internal social media 7. Employees as strategic and reflective communicators 8. Critical conversations on internal social media 9. Communicative leadership and coworkership on internal social media
| Erscheinungsjahr: | 2026 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Medienwissenschaften |
| Rubrik: | Wissenschaften |
| Medium: | Taschenbuch |
| Reihe: | Routledge Research in Public Relations |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032939247 |
| ISBN-10: | 1032939249 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Madsen, Vibeke Thøis |
| Auflage: | 1. Auflage |
| Hersteller: |
Routledge
Routledge Research in Public Relations |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 216 x 138 x 9 mm |
| Von/Mit: | Vibeke Thøis Madsen |
| Erscheinungsdatum: | 26.08.2026 |
| Gewicht: | 0,191 kg |
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