Elvira Ismagilova is a PhD candidate at the School of Management, Swansea University, UK. She holds a BSc in Applied Informatics in Economics from Udmurt State University, Russia and MSc in Economics, Accounting and Finance from Bristol University, UK. Her research interests include consumer behaviour, electronic word-of-mouth and social media marketing. She participated and presented her research in various international and domestic conferences including I3E2016 and BAM. Also, she is a teaching assistant in marketing at Swansea University.

Yogesh K. Dwivedi is a Professor of Digital and Social Media, Director of the Emerging Markets Research Centre (EMaRC), and Director of Research in the School of Management at Swansea University, Wales, UK. His research interests are in the area of Information Systems (IS) including the adoption and diffusion of emerging ICTs and digital and social media marketing. He has published more than 100 articles in a range of leadingacademic journals and conferences. He has co-edited more than 15 books on technology adoption, e-government and IS theory and had them published by international publishers such as Springer, Routledge, and Emerald. He acted as co-editor of fifteen special issues; organised tracks, mini-tracks and panels in leading conferences; and served as programme co-chair of IFIP WG 8.6 Conference and Conference Chair of IFIP WG 6.11 I3E2016 Conference on "Social Media: The Good, the Bad, and the Ugly" . He is Associate Editor of European Journal of Marketing and Government Information Quarterly, Assistant Editor of JEIM and TGPPP and Senior Editor of Journal of Electronic Commerce Research.

Emma L. Slade is a Lecturer in Digital Marketing and Deputy Director of Postgraduate Research in the School of Management, Swansea University, UK. She has a PhD and MSc with distinction in Business Management. Emma is working on a variety of research topics across marketing and information systems including engagement with political parties on social media, students' cyber-slacking behaviour, and diffusion of green IT/IS. Emma has published articles in a number of highly regarded journals such as Public Management Review, Psychology & Marketing, Information Systems Frontiers, and Computers in Human Behaviour. A full list of her publications can be found on Google Scholar. In 2016 Emma was selected for participation in the inaugural Digital Economy Crucible funded by EPSRC through the CHERISH-DE multidisciplinary research centre. Emma was also Programme Co-Chair of the 15th IFIP I3E Conference on "Social Media: The Good, the Bad, and the Ugly" (#I3E2016).

Presents a state-of-the-art analysis of eWOM that covers its effect and engagement

Offers a complete eWOM reference for scholars and researchers in marketing and information systems

Examines current limitations of eWOM and highlights future directions for research in the field

Includes supplementary material: [...]

Chapter 1 Introduction.- Chapter 2 Traditional Word-of-Mouth (WOM).- Chapter 3 Electronic Word-of-Mouth (eWOM).- Chapter 4 Engaging in eWOM.- Chapter 5 Persuasiveness of eWOM Communications.- Chapter 6 Impact of eWOM.- Chapter 7 Managing eWOM. Chapter 8 Conclusion.