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Economics of Strategy
Taschenbuch von David Besanko (u. a.)
Sprache: Englisch

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Beschreibung
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
Inhaltsverzeichnis
PART ONE: FIRM BOUNDARIES

1. The Power of Principles: An Historical Perspective

2. The Horizontal Boundaries of the Firm

3. The Vertical Boundaries of the Firm

4. Integration and Its Alternatives

PART TWO: MARKET AND COMPETITIVE ANALYSIS

5. Competitors and Competition

6. Entry and Exit

7. Dynamics: Competing Across Time

8. Industry Analysis

PART THREE: STRATEGIC POSITION AND DYNAMICS

9. Strategic Positioning for Competitive Advantage

10. Information and Value Creation

11. Sustaining Competitive Advantage

PART FOUR: INTERNAL ORGANIZATION

12. Performance Measurement and Incentives

13. Strategy and Structure

14. Environment, Power, and Culture
Details
Erscheinungsjahr: 2017
Fachbereich: Volkswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 544
Inhalt: PART ONE: FIRM BOUNDARIES1. The Power of Principles: An Historical Perspective2. The Horizontal Boundaries of the Firm3. The Vertical Boundaries of the Firm4. Integration and Its AlternativesPART TWO: MARKET AND COMPETITIVE ANALYSIS5. Competitors and Com
ISBN-13: 9781119378761
ISBN-10: 1119378761
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Besanko, David
Dranove, David
Shanley, Mark
Auflage: 7. Auflage 2000
Hersteller: Turner Publishing Company
Maße: 254 x 202 x 25 mm
Von/Mit: David Besanko (u. a.)
Erscheinungsdatum: 21.02.2017
Gewicht: 0,978 kg
preigu-id: 127388910
Inhaltsverzeichnis
PART ONE: FIRM BOUNDARIES

1. The Power of Principles: An Historical Perspective

2. The Horizontal Boundaries of the Firm

3. The Vertical Boundaries of the Firm

4. Integration and Its Alternatives

PART TWO: MARKET AND COMPETITIVE ANALYSIS

5. Competitors and Competition

6. Entry and Exit

7. Dynamics: Competing Across Time

8. Industry Analysis

PART THREE: STRATEGIC POSITION AND DYNAMICS

9. Strategic Positioning for Competitive Advantage

10. Information and Value Creation

11. Sustaining Competitive Advantage

PART FOUR: INTERNAL ORGANIZATION

12. Performance Measurement and Incentives

13. Strategy and Structure

14. Environment, Power, and Culture
Details
Erscheinungsjahr: 2017
Fachbereich: Volkswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 544
Inhalt: PART ONE: FIRM BOUNDARIES1. The Power of Principles: An Historical Perspective2. The Horizontal Boundaries of the Firm3. The Vertical Boundaries of the Firm4. Integration and Its AlternativesPART TWO: MARKET AND COMPETITIVE ANALYSIS5. Competitors and Com
ISBN-13: 9781119378761
ISBN-10: 1119378761
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Besanko, David
Dranove, David
Shanley, Mark
Auflage: 7. Auflage 2000
Hersteller: Turner Publishing Company
Maße: 254 x 202 x 25 mm
Von/Mit: David Besanko (u. a.)
Erscheinungsdatum: 21.02.2017
Gewicht: 0,978 kg
preigu-id: 127388910
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