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Englisch
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Beschreibung
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
Inhaltsverzeichnis
PART ONE: FIRM BOUNDARIES
1. The Power of Principles: An Historical Perspective
2. The Horizontal Boundaries of the Firm
3. The Vertical Boundaries of the Firm
4. Integration and Its Alternatives
PART TWO: MARKET AND COMPETITIVE ANALYSIS
5. Competitors and Competition
6. Entry and Exit
7. Dynamics: Competing Across Time
8. Industry Analysis
PART THREE: STRATEGIC POSITION AND DYNAMICS
9. Strategic Positioning for Competitive Advantage
10. Information and Value Creation
11. Sustaining Competitive Advantage
PART FOUR: INTERNAL ORGANIZATION
12. Performance Measurement and Incentives
13. Strategy and Structure
14. Environment, Power, and Culture
1. The Power of Principles: An Historical Perspective
2. The Horizontal Boundaries of the Firm
3. The Vertical Boundaries of the Firm
4. Integration and Its Alternatives
PART TWO: MARKET AND COMPETITIVE ANALYSIS
5. Competitors and Competition
6. Entry and Exit
7. Dynamics: Competing Across Time
8. Industry Analysis
PART THREE: STRATEGIC POSITION AND DYNAMICS
9. Strategic Positioning for Competitive Advantage
10. Information and Value Creation
11. Sustaining Competitive Advantage
PART FOUR: INTERNAL ORGANIZATION
12. Performance Measurement and Incentives
13. Strategy and Structure
14. Environment, Power, and Culture
Details
Erscheinungsjahr: | 2017 |
---|---|
Fachbereich: | Volkswirtschaft |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 544 |
Inhalt: | PART ONE: FIRM BOUNDARIES1. The Power of Principles: An Historical Perspective2. The Horizontal Boundaries of the Firm3. The Vertical Boundaries of the Firm4. Integration and Its AlternativesPART TWO: MARKET AND COMPETITIVE ANALYSIS5. Competitors and Com |
ISBN-13: | 9781119378761 |
ISBN-10: | 1119378761 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Besanko, David
Dranove, David Shanley, Mark |
Auflage: | 7. Auflage 2000 |
Hersteller: | Turner Publishing Company |
Maße: | 254 x 202 x 25 mm |
Von/Mit: | David Besanko (u. a.) |
Erscheinungsdatum: | 21.02.2017 |
Gewicht: | 0,978 kg |
Inhaltsverzeichnis
PART ONE: FIRM BOUNDARIES
1. The Power of Principles: An Historical Perspective
2. The Horizontal Boundaries of the Firm
3. The Vertical Boundaries of the Firm
4. Integration and Its Alternatives
PART TWO: MARKET AND COMPETITIVE ANALYSIS
5. Competitors and Competition
6. Entry and Exit
7. Dynamics: Competing Across Time
8. Industry Analysis
PART THREE: STRATEGIC POSITION AND DYNAMICS
9. Strategic Positioning for Competitive Advantage
10. Information and Value Creation
11. Sustaining Competitive Advantage
PART FOUR: INTERNAL ORGANIZATION
12. Performance Measurement and Incentives
13. Strategy and Structure
14. Environment, Power, and Culture
1. The Power of Principles: An Historical Perspective
2. The Horizontal Boundaries of the Firm
3. The Vertical Boundaries of the Firm
4. Integration and Its Alternatives
PART TWO: MARKET AND COMPETITIVE ANALYSIS
5. Competitors and Competition
6. Entry and Exit
7. Dynamics: Competing Across Time
8. Industry Analysis
PART THREE: STRATEGIC POSITION AND DYNAMICS
9. Strategic Positioning for Competitive Advantage
10. Information and Value Creation
11. Sustaining Competitive Advantage
PART FOUR: INTERNAL ORGANIZATION
12. Performance Measurement and Incentives
13. Strategy and Structure
14. Environment, Power, and Culture
Details
Erscheinungsjahr: | 2017 |
---|---|
Fachbereich: | Volkswirtschaft |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 544 |
Inhalt: | PART ONE: FIRM BOUNDARIES1. The Power of Principles: An Historical Perspective2. The Horizontal Boundaries of the Firm3. The Vertical Boundaries of the Firm4. Integration and Its AlternativesPART TWO: MARKET AND COMPETITIVE ANALYSIS5. Competitors and Com |
ISBN-13: | 9781119378761 |
ISBN-10: | 1119378761 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: |
Besanko, David
Dranove, David Shanley, Mark |
Auflage: | 7. Auflage 2000 |
Hersteller: | Turner Publishing Company |
Maße: | 254 x 202 x 25 mm |
Von/Mit: | David Besanko (u. a.) |
Erscheinungsdatum: | 21.02.2017 |
Gewicht: | 0,978 kg |
Warnhinweis