Economics for Managers, Global Edition

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Sprache: Englisch

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Beschreibung

For one semester MBA Managerial Economics coursesEconomics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester [...] be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand. The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.

Inhaltsverzeichnis

1. Managers and Economics
2. Demand, Supply, and Equilibrium Prices
3. Demand Elasticities
4. Techniques for Understanding Consumer Demand and Behavior
5. Production and Cost Analysis in the Short Run
6. Production and Cost Analysis in the Long Run
7. Market Structure: Perfect Competition
8. Market Structure: Monopoly and Monopolistic Competition
9. Market Structure: Oligopoly
10. Pricing Strategies for the Firm
11. Measuring Macroeconomic Activity
12. Spending by Individuals, Firms, and Governments on Real Goods and Services
13. The Role of Money in the Macro Economy
14. The Aggregate Model of the Macro Economy
15. International and Balance of Payments Issues in the Macro Economy

Details

Erscheinungsjahr:	2014
Fachbereich:	Volkswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	552 S.
ISBN-13:	9781292060095
ISBN-10:	1292060093
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Farnham, Paul Farnham, Paul G.
Auflage:	3. Auflage
Hersteller:	Pearson Pearson Business Pearson Education Limited
Verantwortliche Person für die EU:	Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla, Sankt-Martin-Str. 82, D-81541 München, buchhandel@pearson.com
Maße:	276 x 216 x 30 mm
Von/Mit:	Paul Farnham (u. a.)
Erscheinungsdatum:	21.10.2014
Gewicht:	1,351 kg