Dean Garratt: Economics for Business

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Cover: 9781292440118 | Economics for Business | John Sloman (u. a.) | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

Engage your students with core economic principles and demonstrate how they apply to real-life businesses.

Economics for Business, 9th edition, is the ideal textbook for business students taking an introductory course in economics. Clear, engaging, and packed with useful features, it introduces the key principles of economics in a business context.

Engage your students with core economic principles and demonstrate how they apply to real-life businesses.

Über den Autor

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012. He is now Visiting Fellow at the University of Bristol where the Network is based, as well as Visiting Professor at the University of the West of England, Bristol.

Dean Garratt is a Senior Teaching Fellow at Aston Business School and an Associate of the Economics Network. Dean was also an academic assessor for the Government Economic Service and a tutor on HM Treasury's Graduate Development Programme.

Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School and an Academic Assessor for the Government Economic Service.

Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

Discover more on our Sloman Economics news site.

Inhaltsverzeichnis

About the authorsPrefacePublisher's acknowledgements

Part A BUSINESS AND ECONOMICS

The business environment and business economics
Economics and the world of business
Business organisations

Part B BUSINESS AND MARKETS

The working of competitive markets

Business in a market environment

Part C BACKGROUND TO DEMAND

Demand and the consumer

Behavioural economics of the consumer

Firms and the consumer

Part D BACKGROUND TO SUPPLY

Costs of production

Revenue and profit

Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

Profit maximisation under perfect competition and monopoly

Profit maximisation under imperfect competition

Alternative theories of the firm

Part F SUPPLY: ALTERNATIVE STRATEGIES

An introduction to business strategy

Growth strategy

The small-firm sector

Pricing strategy

Part G THE FIRM IN THE FACTOR MARKET

Labour markets, wages and industrial relations

Investment and the employment of capital

Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

Reasons for government intervention in the market

Government and the firm

Government and the market

Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

Globalisation and multinational business

International trade

Trading blocs

Part J THE MACROECONOMIC ENVIRONMENT

The macroeconomic environment of business

The balance of payments and exchange rates

The financial system, money and interest rates

Business activity, unemployment and inflation

Part K MACROECONOMIC POLICY

Demand-side policy

Supply-side policy

International economic policy

Web appendixKey ideasGlossaryIndex

Details

Erscheinungsjahr:	2023
Fachbereich:	Volkswirtschaft
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	768
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292440118
ISBN-10:	1292440112
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Garratt, Dean Jones, Elizabeth Sloman, John Guest, Jon
Hersteller:	Pearson Education Limited
Maße:	262 x 194 x 29 mm
Von/Mit:	Dean Garratt (u. a.)
Erscheinungsdatum:	13.03.2023
Gewicht:	1,418 kg

preigu-id: 124654938