Sharon Gai: Ecommerce Reimagined | Buch

Cover: 9789811900020 | Ecommerce Reimagined | Retail and Ecommerce in China | Sharon Gai

Rückseite: 9789811900020 | Ecommerce Reimagined | Retail and Ecommerce in China | Sharon Gai

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Sprache: Englisch

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Beschreibung

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a [...] trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world¿s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into Chinäs market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space.

Über den Autor

Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets.

Zusammenfassung

Offers insights into Chinese ecommerce

Provides a helpful set of business strategies

Gives a sense of the role ecommerce will play in Chinese consumer economics

Inhaltsverzeichnis

1. Setting the Scene.- 2. Frameworks and concepts.- 3. Emerging trends.- 4. Application.

Details

Erscheinungsjahr:	2022
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	xvi 172 S. 2 s/w Illustr. 80 farbige Illustr. 172 p. 82 illus. 80 illus. in color.
ISBN-13:	9789811900020
ISBN-10:	9811900027
Sprache:	Englisch
Einband:	Gebunden
Autor:	Gai, Sharon
Auflage:	1st edition 2022
Hersteller:	Springer Singapore Springer Nature Singapore
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	216 x 153 x 15 mm
Von/Mit:	Sharon Gai
Erscheinungsdatum:	29.03.2022
Gewicht:	0,363 kg