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Beschreibung
Although we all want to help the environment our knowledge of what are 'green' choices is often so limited that we can do more harm than good. But now a new phenomenon 'radical transparency' the availability of complete information about all aspects of a product's history is about to transform the power of consumers and the fate of business.

Ecological Intelligence shows you:

- Why a t-shirt that claims it is '100% organic cotton' may be in fact no such thing
- Why it's good to buy tulips from Kenya and wine from France
- That even the type of shampoo you use could affect the future of the planet

Knowledge is power. By discovering how to tune your eco intelligence Daniel Goleman shows you can make better decisions and a better world.
Although we all want to help the environment our knowledge of what are 'green' choices is often so limited that we can do more harm than good. But now a new phenomenon 'radical transparency' the availability of complete information about all aspects of a product's history is about to transform the power of consumers and the fate of business.

Ecological Intelligence shows you:

- Why a t-shirt that claims it is '100% organic cotton' may be in fact no such thing
- Why it's good to buy tulips from Kenya and wine from France
- That even the type of shampoo you use could affect the future of the planet

Knowledge is power. By discovering how to tune your eco intelligence Daniel Goleman shows you can make better decisions and a better world.
Über den Autor
Daniel Goleman
Details
Erscheinungsjahr: 2010
Fachbereich: Werbung & Marketing
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 276 S.
ISBN-13: 9780141039091
ISBN-10: 0141039094
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Goleman, Daniel
Hersteller: Penguin
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 198 x 129 x 17 mm
Von/Mit: Daniel Goleman
Erscheinungsdatum: 01.04.2010
Gewicht: 0,348 kg
Artikel-ID: 128516404