Dr. William Cohen (Pasadena, CA) is President of the Institute of Leader Arts. He has spoken and given workshops for small groups of managers and executives, and given keynote addresses in more than 50 countries to audiences of up to 15,000 in size. He has taught in the graduate schools of California State University Los Angeles, University of Southern California and Claremont Graduate University as well as three years with Touro University International, a fully accredited online university. A prolific author, speaker, and academic,?Dr. Cohen is also a retired major general from the U.S. Air Force Reserve and has held executive positions in several companies including Director of Research at Sierra Engineering Company, Manager of Advanced Technology Marketing at McDonnell Douglas Astronautics Company, and President of Global Associates. In addition to his BS in engineering from the United States Military Academy at West Point, he has an MBA from the University of Chicago, an MA and PhD in management from the Peter Drucker School of Management at Claremont Graduate University. He is a distinguished graduate in residence of the prestigious Industrial College of the Armed Forces in Washington, D.C.

Foreword ix
by Frances Hesselbein

Introduction: Peter Drucker and Leadership 1

Part One The Leader's Role in Shaping the Organization's Future 9

1 The Fundamental Decision: Determining the Business of the Organization 11

2 The Process: Creating a Strategic Plan 21

3 Look, Listen, and Analyze: The Information the Leader Needs 33

4 Methodology: Developing Drucker-Based Strategies 45

5 Taking Action: What It Takes to Implement Your Plan 55

Part Two Ethics and Personal Integrity 63

6 Drucker's Views on Business Ethics 65

7 Effective Leadership and Personal Integrity 75

8 The Seven Deadly Sins of Leadership 85

9 Effective Leadership and Corporate Social Responsibility 97

10 The Responsibility of a Corporation: First, Do No Harm 107

Part Three The Military: Drucker's Model Organization 117

11 Leadership Lessons from Xenophon 121

12 Training and Developing Leaders 133

13 Promotion and Staffi ng 145

14 The Heart of Leadership 157

15 Leadership for Upper Management 167

Part Four Motivation and Leadership 179

16 Leadership Style as a Motivator 181

17 Motivating to Peak Performance 191

18 Charisma as a Motivator 201

19 The Volunteer Paradigm 211

Part Five The Marketing Model of Leadership 223

20 Applying Marketing to Leadership 227

21 Applying Segmentation to Leadership 235

22 Applying Positioning to the Organization and the Leader 245

23 The Role of Infl uence and Persuasion on Strategy and Tactics 255

Epilogue Drucker's Legacy 265

Notes 267

About the Author 283

Index 285