Driving Airline Business Strategies throug...

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Sprache: Englisch

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Beschreibung

In the rapidly evolving airline industry, new technologies play an increasingly critical role in the delivery of real and perceived value in reducing costs, enhancing revenue, and improving customer service and customer safety/security. This book focuses at a senior executive level, examining the key forces affecting the airline business and their potential in terms of short and long-term strategies.

Über den Autor

Taneja, Nawal K.

Inhaltsverzeichnis

Contents: Challenges Driven by the Changing Airline Customer and Industry Dynamics: The changing airline customer; Industry dynamics. Opportunities Driven by Emerging Technology: Operational planning; Products development; Airline profitability measurements. Market Segmentation and Customer Relationship Management: Market segmentation; Customer relationship management. E-Business and its Application to Airlines: Overview of E-Business; Key drivers of E-Business. Opportunities Driven by Emerging Aircraft Technology: Long-haul international markets; Regional markets; Personal transportation. Forces Transforming the Air Cargo Market: Changing needs of shippers; Evolving industry structure; Bridling technology to redefine the air cargo market. Business Structures and Processes to Capitalize on Emerging Technology: Vision and role of technology; Business philosophies, structures, and systems. A Call for Action: Index.

Details

Erscheinungsjahr:	2002
Fachbereich:	Raumfahrttechnik
Genre:	Importe , Technik
Rubrik:	Naturwissenschaften & Technik
Medium:	Buch
ISBN-13:	9780754619710
ISBN-10:	0754619710
Sprache:	Englisch
Einband:	Gebunden
Autor:	Taneja, Nawal K.
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	240 x 161 x 16 mm
Von/Mit:	Nawal K. Taneja
Erscheinungsdatum:	28.08.2002
Gewicht:	0,493 kg