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Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.
By contextualizing history, theory and practice Doing Research in Fashion and Dress offers:
-A systematic examination of qualitative research methods in fashion studies in social sciences.
-A practical guide for anyone wishing to conduct fashion research in academia or in the business world.
-An accessible grounding in contemporary fashion studies literature.
Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.
By contextualizing history, theory and practice Doing Research in Fashion and Dress offers:
-A systematic examination of qualitative research methods in fashion studies in social sciences.
-A practical guide for anyone wishing to conduct fashion research in academia or in the business world.
-An accessible grounding in contemporary fashion studies literature.
1. Theory and Practice
2. Research Process
3. Ethnography
4. Survey
5. Semiotics
6. Object-based Research
7. Internet Sources and Online Ethnography
8. Other Methodologies
9. Writing Up
Conclusion: Future opportunities and avenues of fashion studies research
| Erscheinungsjahr: | 2020 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781350089778 |
| ISBN-10: | 135008977X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kawamura, Yuniya |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 233 x 157 x 12 mm |
| Von/Mit: | Yuniya Kawamura |
| Erscheinungsdatum: | 09.01.2020 |
| Gewicht: | 0,303 kg |
1. Theory and Practice
2. Research Process
3. Ethnography
4. Survey
5. Semiotics
6. Object-based Research
7. Internet Sources and Online Ethnography
8. Other Methodologies
9. Writing Up
Conclusion: Future opportunities and avenues of fashion studies research
| Erscheinungsjahr: | 2020 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781350089778 |
| ISBN-10: | 135008977X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kawamura, Yuniya |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 233 x 157 x 12 mm |
| Von/Mit: | Yuniya Kawamura |
| Erscheinungsdatum: | 09.01.2020 |
| Gewicht: | 0,303 kg |
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