Fabian Jintae Froese is Chair Professor of Human Resource Management and Asian Business at the University of Göttingen, Germany, and Editor-in-Chief of Asian Business & Management. Previously, he was Professor of International Business at Korea University. He obtained a doctorate in International Management from the University of St. Gallen, Switzerland, and another doctorate in Sociology from Waseda University, Japan. His research interests lie in international human resource management and cross-cultural management. His work has been published in journals such as the British Journal of Management, Human Resource Management, the Journal of Organizational Behavior and the Journal of World Business.

1. Introduction: Korea - Land of Great Opportunities Part I: Business Environment 2. Economic Environment 3. Political Environment: Between Systemic Informality and Attempted Formality4. Cultural Environment: Cultural Context, Informal Networks and Yongo Part II: Market Access 5. Market Entry: Inbound Foreign Direct Investment (FDI) into Korea 6. Exporting to Korea 7. Cross-border Mergers and Acquisitions in South Korea8. Learning from Korea Part III: Marketing and Managing in Korea 9. Marketing in Korea 10. Human Resource Management in Korea 11. Expatriates in Korea: Live to Work or Work to Live? 12. Establishing a Start-up Business in Korea as a Foreign Entrepreneur