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Extensively revised, the 5th edition of this successful textbook offers a practical framework for approaching and carrying out business in China.
Extensively revised, the 5th edition of this successful textbook offers a practical framework for approaching and carrying out business in China.
Giles Chance is a former professor of the Tuck School of Business at Dartmouth College, USA, 2011-19, and at the Guanghua School of Management at Peking University, China, 2009-15. He is the author of China and the Credit Crisis: the Emergence of a New World Order (2010).
Introduction 1. Business in China: If, When, How, Where? 2. "Through a glass darkly": China from a Western Perspective 3. The Furniture of the Mind 4. Relationships and Regulations 5. Business and the Law 6. Creating Harmony: Establishing Businesses in China 7. Reaching the Chinese Consumer 8. The Marketing Process 9. Some Key Management Issues in China 10. Adding It All Up Afterword
| Fachbereich: | Wirtschaft International |
|---|---|
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 192 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032147642 |
| ISBN-10: | 1032147644 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Chance, Giles |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 155 x 234 x 15 mm |
| Von/Mit: | Giles Chance |
| Erscheinungsdatum: | 20.12.2022 |
| Gewicht: | 0,332 kg |
Giles Chance is a former professor of the Tuck School of Business at Dartmouth College, USA, 2011-19, and at the Guanghua School of Management at Peking University, China, 2009-15. He is the author of China and the Credit Crisis: the Emergence of a New World Order (2010).
Introduction 1. Business in China: If, When, How, Where? 2. "Through a glass darkly": China from a Western Perspective 3. The Furniture of the Mind 4. Relationships and Regulations 5. Business and the Law 6. Creating Harmony: Establishing Businesses in China 7. Reaching the Chinese Consumer 8. The Marketing Process 9. Some Key Management Issues in China 10. Adding It All Up Afterword
| Fachbereich: | Wirtschaft International |
|---|---|
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 192 |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781032147642 |
| ISBN-10: | 1032147644 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Chance, Giles |
| Hersteller: | Taylor & Francis Ltd |
| Maße: | 155 x 234 x 15 mm |
| Von/Mit: | Giles Chance |
| Erscheinungsdatum: | 20.12.2022 |
| Gewicht: | 0,332 kg |
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