Do You Sincerely Want to Be Rich?

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Sprache: Englisch

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Beschreibung

In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: "Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning "Insight” team of the London Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.

Über den Autor

Charles Raw; Bruce Page; and Godfrey Hodgson

Details

Erscheinungsjahr:	2005
Fachbereich:	Strafrecht
Genre:	Importe , Recht
Produktart:	Nachschlagewerke
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9780767920063
ISBN-10:	0767920066
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Raw, Charles Page, Bruce Hodgson, Godfrey
Hersteller:	Crown
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	216 x 140 x 32 mm
Von/Mit:	Charles Raw (u. a.)
Erscheinungsdatum:	17.05.2005
Gewicht:	0,737 kg