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Cover: 9780767920063 | Do You Sincerely Want to Be Rich? | Charles Raw | Taschenbuch | 2005
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Do You Sincerely Want to Be Rich?
The Full Story of Bernard Cornfeld and I.O.S.
Taschenbuch von Charles Raw (u. a.)
Sprache: Englisch

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Beschreibung
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: "Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning "Insight” team of the London Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen's winning one-line pitch: "Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning "Insight” team of the London Sunday Times examines Cornfeld's impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
Über den Autor
Charles Raw; Bruce Page; and Godfrey Hodgson
Details
Erscheinungsjahr: 2005
Fachbereich: Strafrecht
Genre: Recht
Produktart: Nachschlagewerke
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780767920063
ISBN-10: 0767920066
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Raw, Charles
Page, Bruce
Hodgson, Godfrey
Hersteller: Crown
Maße: 216 x 140 x 32 mm
Von/Mit: Charles Raw (u. a.)
Erscheinungsdatum: 17.05.2005
Gewicht: 0,737 kg
Artikel-ID: 102439043
Über den Autor
Charles Raw; Bruce Page; and Godfrey Hodgson
Details
Erscheinungsjahr: 2005
Fachbereich: Strafrecht
Genre: Recht
Produktart: Nachschlagewerke
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Einband - flex.(Paperback)
ISBN-13: 9780767920063
ISBN-10: 0767920066
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Raw, Charles
Page, Bruce
Hodgson, Godfrey
Hersteller: Crown
Maße: 216 x 140 x 32 mm
Von/Mit: Charles Raw (u. a.)
Erscheinungsdatum: 17.05.2005
Gewicht: 0,737 kg
Artikel-ID: 102439043
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