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Beschreibung
Entrepreneur and maverick marketer Hieatt reveals the intuitive principles at the heart of any great purpose-driven brand, and show the reader how they can apply them to their own. Hieatt has spoken at Apple, Google and other successful companies. Part of the new "Do" series of practical guides.
Entrepreneur and maverick marketer Hieatt reveals the intuitive principles at the heart of any great purpose-driven brand, and show the reader how they can apply them to their own. Hieatt has spoken at Apple, Google and other successful companies. Part of the new "Do" series of practical guides.
Über den Autor
David Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built Howies into one of the most influential active sports brands of the last decade. After selling it to Timberland, he co-founded The Do Lectures. It was voted in the Top Ten ideas festivals in the world by The Guardian and now takes place in West Wales, California and Australia. More recently he started Hiut Denim in his home town of Cardigan. A town that used to have Britain's biggest jeans factory. David has a cult internet following, and has spoken at Apple, Google, and many other top companies. He is also the author of Do Open: How a simple email newsletter can transform your business (Do Books, 2017).
Details
Erscheinungsjahr: | 2014 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 160 |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781907974137 |
ISBN-10: | 190797413X |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Hieatt, David |
Besonderheit: | Unsere Aufsteiger |
Hersteller: | The Do Book Co |
Abbildungen: | black and white photographs and drawings |
Maße: | 177 x 118 x 17 mm |
Von/Mit: | David Hieatt |
Erscheinungsdatum: | 07.01.2014 |
Gewicht: | 0,224 kg |
Über den Autor
David Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built Howies into one of the most influential active sports brands of the last decade. After selling it to Timberland, he co-founded The Do Lectures. It was voted in the Top Ten ideas festivals in the world by The Guardian and now takes place in West Wales, California and Australia. More recently he started Hiut Denim in his home town of Cardigan. A town that used to have Britain's biggest jeans factory. David has a cult internet following, and has spoken at Apple, Google, and many other top companies. He is also the author of Do Open: How a simple email newsletter can transform your business (Do Books, 2017).
Details
Erscheinungsjahr: | 2014 |
---|---|
Fachbereich: | Werbung & Marketing |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Taschenbuch |
Seiten: | 160 |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9781907974137 |
ISBN-10: | 190797413X |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Hieatt, David |
Besonderheit: | Unsere Aufsteiger |
Hersteller: | The Do Book Co |
Abbildungen: | black and white photographs and drawings |
Maße: | 177 x 118 x 17 mm |
Von/Mit: | David Hieatt |
Erscheinungsdatum: | 07.01.2014 |
Gewicht: | 0,224 kg |
Warnhinweis