Dekorationsartikel gehören nicht zum Leistungsumfang.
Do Penguins Eat Peaches?
And other unexpected ways to discover what your customers want
Taschenbuch von Katie Tucker
Sprache: Englisch

15,15 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

auf Lager, Lieferzeit 1-2 Werktage

Kategorien:
Beschreibung

Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.

Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how.

From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.

Katie Tucker is an inspirational product leader with over twelve years' experience in leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a writer, speaker and the pen behind the popular newsletter Jungle Juice.

Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business.

Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how.

From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want.

Katie Tucker is an inspirational product leader with over twelve years' experience in leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a writer, speaker and the pen behind the popular newsletter Jungle Juice.

Über den Autor

Katie Tucker is an inspirational product leader with over twelve years' experience in leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a writer, speaker and the pen behind the popular newsletter Jungle Juice.

Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 256
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781788604178
ISBN-10: 1788604172
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Tucker, Katie
Hersteller: Practical Inspiration Publishing
Maße: 215 x 140 x 9 mm
Von/Mit: Katie Tucker
Erscheinungsdatum: 17.10.2023
Gewicht: 0,33 kg
preigu-id: 125805476
Über den Autor

Katie Tucker is an inspirational product leader with over twelve years' experience in leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a writer, speaker and the pen behind the popular newsletter Jungle Juice.

Details
Erscheinungsjahr: 2023
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 256
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781788604178
ISBN-10: 1788604172
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Tucker, Katie
Hersteller: Practical Inspiration Publishing
Maße: 215 x 140 x 9 mm
Von/Mit: Katie Tucker
Erscheinungsdatum: 17.10.2023
Gewicht: 0,33 kg
preigu-id: 125805476
Warnhinweis