Patrick Maes: Disruptive Selling

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Cover: 9780749482343 | Disruptive Selling: A New Strategic Approach to Sales, Marketing...

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Sprache: Englisch

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Beschreibung

The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture.

Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and [...], this book will empower readers to look critically at their organizations and commercial interaction models, and begin their own disruptive selling journeys. It contains a carefully researched, clearly explained framework to disruptive selling, and practical guidelines that will allow readers to get started immediately. Regardless of industry, sector or company-size, Disruptive Selling is the ultimate guide to remaining competitive and adaptive in a continually changing world.

Über den Autor

Patrick Maes

Zusammenfassung

Features a wealth of relevant and fascinating examples and case studies from companies such as AirBnB, [...], Amazon, Zalando and many more

Inhaltsverzeichnis

Section - ONE: The end of the world as we know it Chapter - 00: Introduction to disruptive selling: start from scratch; Chapter - 01: Disruption - understanding the new way of selling; Chapter - 02: Creating connections with the new customer through disruptive selling; Section - TWO: There is no excuse for being boring Chapter - 03: Creating your value proposition for disruptive selling; Section - THREE: Turning opportunity into sales results Chapter - 04: Using people and resources within your disruption strategy; Chapter - 05: Exploring automation and technology for disruptive selling; Chapter - 06: Augmented and virtual reality in business; Section - FOUR: Lead, follow or get out of the way Chapter - 07: Executing dynamic disruption and perpetual readiness; Chapter - 08: The new age of disruptive selling - from reading to doing;

Details

Erscheinungsjahr:	2018
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	232
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780749482343
ISBN-10:	0749482346
Sprache:	Englisch
Herstellernummer:	8143
Einband:	Kartoniert / Broschiert
Autor:	Maes, Patrick
Hersteller:	Kogan Page
Maße:	233 x 158 x 15 mm
Von/Mit:	Patrick Maes
Erscheinungsdatum:	24.04.2018
Gewicht:	0,363 kg