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Krystina Madej¿s engaging portrayal of the long history of Disney¿s love affair with storytelling and technology brings to life the larger focus of innovation in creating characters and stories that captivate an audience, and together with Newton Lee¿s detailed experience of Disney during the crucial 1995-2005 era when digital innovation in online and games was at its height in the company, makes for a fast-paced captivating read.
Disney Stories first edition explored the history of Disney, both analog and digital. It described in detail how Walt Disney used inventive and often ground-breaking approaches in the use of sound, color, depth, and the psychology of characters to move the animation genre from short visual gags to feature-length films with meaningful stories that engaged audience's hearts as well as tickled their funny bones. It showed Walt¿s comprehensive approach to engaging the public across all media as he built the Disney Master Narrative by using products, books, comics, public engagements, fan groups such asthe Mickey Mouse club, TV, and, of course, Disneyland, his theme park. Finally it showed how, after his passing, the company continued to embrace Walt¿s enthusiasm for using new technology to engage audiences through their commitment to innovation in digital worlds. It describes in detail the innovative storybook CD-ROMs, their extensive online presence, the software they used and created for MMORGs such as Toontown, and the use of production methods such as agile methodology. This new edition provides insight on major developments in Disney films that moved them into the digital world.
Krystina Madej¿s engaging portrayal of the long history of Disney¿s love affair with storytelling and technology brings to life the larger focus of innovation in creating characters and stories that captivate an audience, and together with Newton Lee¿s detailed experience of Disney during the crucial 1995-2005 era when digital innovation in online and games was at its height in the company, makes for a fast-paced captivating read.
Disney Stories first edition explored the history of Disney, both analog and digital. It described in detail how Walt Disney used inventive and often ground-breaking approaches in the use of sound, color, depth, and the psychology of characters to move the animation genre from short visual gags to feature-length films with meaningful stories that engaged audience's hearts as well as tickled their funny bones. It showed Walt¿s comprehensive approach to engaging the public across all media as he built the Disney Master Narrative by using products, books, comics, public engagements, fan groups such asthe Mickey Mouse club, TV, and, of course, Disneyland, his theme park. Finally it showed how, after his passing, the company continued to embrace Walt¿s enthusiasm for using new technology to engage audiences through their commitment to innovation in digital worlds. It describes in detail the innovative storybook CD-ROMs, their extensive online presence, the software they used and created for MMORGs such as Toontown, and the use of production methods such as agile methodology. This new edition provides insight on major developments in Disney films that moved them into the digital world.
Dr. Krystina Madej is an author, speaker, and Professor of the Practice at Georgia Tech, Atlanta. At Tech since 2011, she teaches about and researches how humans have adapted their narratives to changing media throughout the centuries, physical play and children's interaction with digital games that are based in narrative, and in Disney's approach to stories across media since the 1920s. Adjunct Professor with the School for Interactive Art and Technology (SIAT) at Simon Fraser University, Vancouver, for ten years, she taught as Visiting Professor for the Center for Digital Media's Master's degree program. She is research faculty at University of Lower Silesia, Wroclaw, Poland where as Visiting Professor she teaches Disney History and Children's Game Design for the Erasmus Program and Design Thinking and History of Social Media for the Big Data, Digital Media, and Trendwatching Master's Program. Prior to returning to academia in 1999, she was principal of a communications and design firm for 15 years, where, as design strategist, she planned and created successful branding programs and exhibits for government, business, industry, and museums.
Newton Lee is an author, educator, and futurist. He was the founder of Disney Online Technology Forum, creator of AT&T Bell Labs' first-ever commercial artificial intelligence tool, inventor of the world's first annotated multimedia OPAC for the U.S. National Agricultural Library, and longest serving editor-in-chief in the history of the Association for Computing Machinery for its publication Computers in Entertainment (2003-2018). Lee is the chairman of the California Transhumanist Party, education and media advisor to the United States Transhumanist Party, and president of the 501(c)(3) nonprofit Institute for Education, Research, and Scholarships. He graduated Summa Cum Laude from Virginia Tech with a B.S. and M.S. degree in Computer Science (specializing in Artificial Intelligence), and he earned a perfect GPA from Vincennes University with an A.S. degree in Electrical Engineering and an honorary doctorate in Computer Science. He has been honored with a Michigan Leading Edge Technologies Award, two community development awards from the California Junior Chamber of Commerce, and four volunteer project leadership awards from The Walt Disney Company.
Provides details of how Disney's synergistic development of story and technology evolved from the real world pleasures of analog experiences in the 1920s, to virtual online environments in the 1990s, and finally to real world digital interactivity in its theme worlds in 2010s
Shows how technological innovations were used to make character and story more engaging for audiences in Disney films and across different media from 1920s to 2010s
Provides (forgotten) details of how the Master Narrative was developed and now encompasses all Disney products
Provides insider details on the development of Disney gaming and online environments such as The Lion King Animated Story Book, Disney Blast, and Toontown from 1995-2005
Provides Disney's creation, production, and quality assurance process for digital games from 1995-2005
Introduction.- Part I From Gags to Stories in a CGI World.- 1. Early Animation: Gags and Situations.- 2. From Gags to Characters.- 3. Synchronizing Sound and Character.- 4. Drawing and Color: The Language of Realism.- 5. Capturing Life in Animated Film.- 6. Learning to Navigate Features.- 7. Live-action and Animation Hybrids.- 8. CAPS, CGI and the Movies.- Part II From Watching to Experiencing Across Media.- 9. Creating the Disney Master Narrative.- 10. 10 Engaging Audiences Across Media.- Part III From Interacting to Creating and Sharing.- 11. Animated Storybooks and Activity Centers.- 12. Going Online: A Personal Theme Park.- 13. Development Cycle: Games.- 14. Development Cycle: Quality and Feedback.- 15. MMORPGs: Player-to-Player Interaction.- 16. Online Worlds and Cross-Media Engagement.- Addendum Newton Lee: Ten Years at Disney.- Bibliography.- Index.
Erscheinungsjahr: | 2020 |
---|---|
Fachbereich: | Anwendungs-Software |
Genre: | Informatik |
Rubrik: | Naturwissenschaften & Technik |
Medium: | Buch |
Inhalt: |
xvi
243 S. 18 s/w Illustr. 5 farbige Illustr. 243 p. 23 illus. 5 illus. in color. |
ISBN-13: | 9783030427375 |
ISBN-10: | 3030427374 |
Sprache: | Englisch |
Ausstattung / Beilage: | HC runder Rücken kaschiert |
Einband: | Gebunden |
Autor: |
Lee, Newton
Madej, Krystina |
Auflage: | 2nd ed. 2020 |
Hersteller: |
Springer International Publishing
Springer International Publishing AG |
Maße: | 241 x 160 x 20 mm |
Von/Mit: | Newton Lee (u. a.) |
Erscheinungsdatum: | 21.10.2020 |
Gewicht: | 0,565 kg |
Dr. Krystina Madej is an author, speaker, and Professor of the Practice at Georgia Tech, Atlanta. At Tech since 2011, she teaches about and researches how humans have adapted their narratives to changing media throughout the centuries, physical play and children's interaction with digital games that are based in narrative, and in Disney's approach to stories across media since the 1920s. Adjunct Professor with the School for Interactive Art and Technology (SIAT) at Simon Fraser University, Vancouver, for ten years, she taught as Visiting Professor for the Center for Digital Media's Master's degree program. She is research faculty at University of Lower Silesia, Wroclaw, Poland where as Visiting Professor she teaches Disney History and Children's Game Design for the Erasmus Program and Design Thinking and History of Social Media for the Big Data, Digital Media, and Trendwatching Master's Program. Prior to returning to academia in 1999, she was principal of a communications and design firm for 15 years, where, as design strategist, she planned and created successful branding programs and exhibits for government, business, industry, and museums.
Newton Lee is an author, educator, and futurist. He was the founder of Disney Online Technology Forum, creator of AT&T Bell Labs' first-ever commercial artificial intelligence tool, inventor of the world's first annotated multimedia OPAC for the U.S. National Agricultural Library, and longest serving editor-in-chief in the history of the Association for Computing Machinery for its publication Computers in Entertainment (2003-2018). Lee is the chairman of the California Transhumanist Party, education and media advisor to the United States Transhumanist Party, and president of the 501(c)(3) nonprofit Institute for Education, Research, and Scholarships. He graduated Summa Cum Laude from Virginia Tech with a B.S. and M.S. degree in Computer Science (specializing in Artificial Intelligence), and he earned a perfect GPA from Vincennes University with an A.S. degree in Electrical Engineering and an honorary doctorate in Computer Science. He has been honored with a Michigan Leading Edge Technologies Award, two community development awards from the California Junior Chamber of Commerce, and four volunteer project leadership awards from The Walt Disney Company.
Provides details of how Disney's synergistic development of story and technology evolved from the real world pleasures of analog experiences in the 1920s, to virtual online environments in the 1990s, and finally to real world digital interactivity in its theme worlds in 2010s
Shows how technological innovations were used to make character and story more engaging for audiences in Disney films and across different media from 1920s to 2010s
Provides (forgotten) details of how the Master Narrative was developed and now encompasses all Disney products
Provides insider details on the development of Disney gaming and online environments such as The Lion King Animated Story Book, Disney Blast, and Toontown from 1995-2005
Provides Disney's creation, production, and quality assurance process for digital games from 1995-2005
Introduction.- Part I From Gags to Stories in a CGI World.- 1. Early Animation: Gags and Situations.- 2. From Gags to Characters.- 3. Synchronizing Sound and Character.- 4. Drawing and Color: The Language of Realism.- 5. Capturing Life in Animated Film.- 6. Learning to Navigate Features.- 7. Live-action and Animation Hybrids.- 8. CAPS, CGI and the Movies.- Part II From Watching to Experiencing Across Media.- 9. Creating the Disney Master Narrative.- 10. 10 Engaging Audiences Across Media.- Part III From Interacting to Creating and Sharing.- 11. Animated Storybooks and Activity Centers.- 12. Going Online: A Personal Theme Park.- 13. Development Cycle: Games.- 14. Development Cycle: Quality and Feedback.- 15. MMORPGs: Player-to-Player Interaction.- 16. Online Worlds and Cross-Media Engagement.- Addendum Newton Lee: Ten Years at Disney.- Bibliography.- Index.
Erscheinungsjahr: | 2020 |
---|---|
Fachbereich: | Anwendungs-Software |
Genre: | Informatik |
Rubrik: | Naturwissenschaften & Technik |
Medium: | Buch |
Inhalt: |
xvi
243 S. 18 s/w Illustr. 5 farbige Illustr. 243 p. 23 illus. 5 illus. in color. |
ISBN-13: | 9783030427375 |
ISBN-10: | 3030427374 |
Sprache: | Englisch |
Ausstattung / Beilage: | HC runder Rücken kaschiert |
Einband: | Gebunden |
Autor: |
Lee, Newton
Madej, Krystina |
Auflage: | 2nd ed. 2020 |
Hersteller: |
Springer International Publishing
Springer International Publishing AG |
Maße: | 241 x 160 x 20 mm |
Von/Mit: | Newton Lee (u. a.) |
Erscheinungsdatum: | 21.10.2020 |
Gewicht: | 0,565 kg |