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Interest in entrepreneurship is at an all-time high and for good reason--and it's not about to stop. Entrepreneurship is a way to solve problems and increase our quality of life, as well as a way for people to take control of their own lives. Yet some feel it is something they cannot participate in. This book shatters that myth. It will give you a clear and accessible path to become an entrepreneur yourself.
There is nothing mystical about entrepreneurship. It is a craft that can be taught and continually improved over time. It is a mindset, skill set and way of operating that will be fundamental to all people in a rapidly changing world.
Disciplined Entrepreneurship offers a proven, comprehensive, integrated, and step-by-step approach to transforming yourself into an entrepreneur. It provides a road map to creating innovative and highly-successful products which is at the core of every great company. It focuses on both the sequential and iterative process that builds your confidence and skills to see the future with much more optimism. Whether the answer is creating a physical good, a service, or the delivery of information, Disciplined Entrepreneurship breaks down the necessary processes into 24 accessible steps that any industrious person can learn and perform...and get better at over time.
This step-by-step guide to creating a new venture shows you how to systematically analyze and determine:
* Who is your initial target market segment (Beachhead Market)
* What critical value you can create for your customer (Quantified Value Proposition)
* How your customer acquires your product/ solution (Decision-Making Process)
* How you make money from your solution (Unit Economics)
* How you should build your solution (Minimum Viable Business Product)
* How you scale your business (Product Plan for Follow-on Markets)
* And much, much more!
Since this book was initially released in 2013, it has changed the field of entrepreneurship. It has sold hundreds of thousands of copies, been translated to over two dozen different languages, used in hundreds of schools and other organizations, won numerous awards, and become the foundation for online courses taken by hundreds of thousands more across the globe. Most of all, it has helped create a new generation of millions of innovation-driven entrepreneurs.
This new Expanded and Updated Edition of Disciplined Entrepreneurship offers the wisdom of the original in a more concise fashion but also with updated examples and new developments in the field. It also integrates into one book key elements of the successful Disciplined Entrepreneurship Workbook as well as links to an online library of additional resources. If you are a first-time or repeat entrepreneur, this book, Disciplined Entrepreneurship, will help you take your game to the next level. Everyone has entrepreneurship in them, and this book will help bring it out.
Interest in entrepreneurship is at an all-time high and for good reason--and it's not about to stop. Entrepreneurship is a way to solve problems and increase our quality of life, as well as a way for people to take control of their own lives. Yet some feel it is something they cannot participate in. This book shatters that myth. It will give you a clear and accessible path to become an entrepreneur yourself.
There is nothing mystical about entrepreneurship. It is a craft that can be taught and continually improved over time. It is a mindset, skill set and way of operating that will be fundamental to all people in a rapidly changing world.
Disciplined Entrepreneurship offers a proven, comprehensive, integrated, and step-by-step approach to transforming yourself into an entrepreneur. It provides a road map to creating innovative and highly-successful products which is at the core of every great company. It focuses on both the sequential and iterative process that builds your confidence and skills to see the future with much more optimism. Whether the answer is creating a physical good, a service, or the delivery of information, Disciplined Entrepreneurship breaks down the necessary processes into 24 accessible steps that any industrious person can learn and perform...and get better at over time.
This step-by-step guide to creating a new venture shows you how to systematically analyze and determine:
* Who is your initial target market segment (Beachhead Market)
* What critical value you can create for your customer (Quantified Value Proposition)
* How your customer acquires your product/ solution (Decision-Making Process)
* How you make money from your solution (Unit Economics)
* How you should build your solution (Minimum Viable Business Product)
* How you scale your business (Product Plan for Follow-on Markets)
* And much, much more!
Since this book was initially released in 2013, it has changed the field of entrepreneurship. It has sold hundreds of thousands of copies, been translated to over two dozen different languages, used in hundreds of schools and other organizations, won numerous awards, and become the foundation for online courses taken by hundreds of thousands more across the globe. Most of all, it has helped create a new generation of millions of innovation-driven entrepreneurs.
This new Expanded and Updated Edition of Disciplined Entrepreneurship offers the wisdom of the original in a more concise fashion but also with updated examples and new developments in the field. It also integrates into one book key elements of the successful Disciplined Entrepreneurship Workbook as well as links to an online library of additional resources. If you are a first-time or repeat entrepreneur, this book, Disciplined Entrepreneurship, will help you take your game to the next level. Everyone has entrepreneurship in them, and this book will help bring it out.
BILL AULET is the Ethernet Inventors Professor of the Practice of Entrepreneurship and the Managing Director of the Martin Trust Center for MIT Entrepreneurship. He is a globally recognized award-winning educator and author on entrepreneurship. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran two companies and led a turnaround of a third where he directly raised over [...]M and, more importantly, created many times that in shareholder value. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.
Preface xi
Introduction: News Flash: Entrepreneurship Can Be Taught! xv
Six Themes of the 24 Steps xxxi
Tracking Your Progress: the Disciplined Entrepreneurship (DE) Canvas xli
Step 0 Getting Started 1
Step 1 Market Segmentation 12
Step 1a Primary Market Research (PMR) 40
Step 2 Select a Beachhead Market 54
Step 3 Build an End User Profile 62
Step 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market 71
Step 5 Profile the Persona for the Beachhead Market 83
Step 6 Full Life Cycle Use Case 101
Step 7 High-Level Product Specification 110
Step 8 Quantify the Value Proposition 120
Step 9 Identify Your Next 10 Customers 130
Step 10 Define Your Core 138
Step 11 Chart Your Competitive Position 150
Step 12 Determine the Customer's Decision- Making Unit (DMU) 160
Step 13 Map the Process to Acquire a Paying Customer 169
Step 13a Windows of Opportunity and Triggers 185
Step 14 Calculate the Total Addressable Market Size for Follow-on Markets 194
Step 15 Design a Business Model 202
Step 16 Set Your Pricing Framework 215
Step 17 Calculate the Lifetime Value (LTV) of an Acquired Customer 225
Step 18 Design a Scalable Revenue Engine 240
Step 19 Calculate the Cost of Customer Acquisition (CoCA) 254
Step 20 Identify Key Assumptions 269
Step 21 Test Key Assumptions 275
Step 22 Define the Minimum Viable Business Product (MVBP) 287
Step 23 Show That "The Dogs Will Eat the Dog Food" 302
Step 24 Develop a Product Plan 313
What Else? Beyond the 24 Steps 323
Glossary 329
Acknowledgments 333
About the Author 337
Index 339
Erscheinungsjahr: | 2024 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | 400 S. |
ISBN-13: | 9781394222513 |
ISBN-10: | 1394222513 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Aulet, Bill |
Hersteller: | John Wiley & Sons Inc |
Maße: | 220 x 220 x 29 mm |
Von/Mit: | Bill Aulet |
Erscheinungsdatum: | 21.03.2024 |
Gewicht: | 1,066 kg |
BILL AULET is the Ethernet Inventors Professor of the Practice of Entrepreneurship and the Managing Director of the Martin Trust Center for MIT Entrepreneurship. He is a globally recognized award-winning educator and author on entrepreneurship. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran two companies and led a turnaround of a third where he directly raised over [...]M and, more importantly, created many times that in shareholder value. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.
Preface xi
Introduction: News Flash: Entrepreneurship Can Be Taught! xv
Six Themes of the 24 Steps xxxi
Tracking Your Progress: the Disciplined Entrepreneurship (DE) Canvas xli
Step 0 Getting Started 1
Step 1 Market Segmentation 12
Step 1a Primary Market Research (PMR) 40
Step 2 Select a Beachhead Market 54
Step 3 Build an End User Profile 62
Step 4 Calculate the Total Addressable Market (TAM) Size for the Beachhead Market 71
Step 5 Profile the Persona for the Beachhead Market 83
Step 6 Full Life Cycle Use Case 101
Step 7 High-Level Product Specification 110
Step 8 Quantify the Value Proposition 120
Step 9 Identify Your Next 10 Customers 130
Step 10 Define Your Core 138
Step 11 Chart Your Competitive Position 150
Step 12 Determine the Customer's Decision- Making Unit (DMU) 160
Step 13 Map the Process to Acquire a Paying Customer 169
Step 13a Windows of Opportunity and Triggers 185
Step 14 Calculate the Total Addressable Market Size for Follow-on Markets 194
Step 15 Design a Business Model 202
Step 16 Set Your Pricing Framework 215
Step 17 Calculate the Lifetime Value (LTV) of an Acquired Customer 225
Step 18 Design a Scalable Revenue Engine 240
Step 19 Calculate the Cost of Customer Acquisition (CoCA) 254
Step 20 Identify Key Assumptions 269
Step 21 Test Key Assumptions 275
Step 22 Define the Minimum Viable Business Product (MVBP) 287
Step 23 Show That "The Dogs Will Eat the Dog Food" 302
Step 24 Develop a Product Plan 313
What Else? Beyond the 24 Steps 323
Glossary 329
Acknowledgments 333
About the Author 337
Index 339
Erscheinungsjahr: | 2024 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Inhalt: | 400 S. |
ISBN-13: | 9781394222513 |
ISBN-10: | 1394222513 |
Sprache: | Englisch |
Einband: | Gebunden |
Autor: | Aulet, Bill |
Hersteller: | John Wiley & Sons Inc |
Maße: | 220 x 220 x 29 mm |
Von/Mit: | Bill Aulet |
Erscheinungsdatum: | 21.03.2024 |
Gewicht: | 1,066 kg |