Cordelia Friesendorf is the Academic Director and Professor of International Business Administration at the SRH Hamburg in Germany. In addition to teaching and conducting research, she consults on corporate strategy, ESG reporting, sustainable finance, digital transformation, governance, and technology leadership.

As a C-suite executive responsible for strategic planning and transformation within multinational companies, she has worked in both European and Asian markets over the past two decades and has vast experience in the establishment of profitable business divisions, talent management, and business model innovation.

Alena Blütener is a consultant for banking and capital markets transformation at Deloitte Consulting in Hamburg, Germany. She is a graduate of International Management from the International School of Management in Hamburg and UC Irvine, USA. Having worked for BNP Paribas and Netfonds AG, she has professional experience in digitalization and innovation-oriented transformation of the financial sector, where she focused especially on sustainability and equity.

Ein umfassendes Verständnis über die Grundprinzipien, Akteure und die sozialwirtschaftliche Bedeutung des deutschen Gesundheitssystems

Gründliche Kenntnisse über führende Meinungen, Einstellungen und Präferenzen der Ärzteschaft zu DiGA

Kompaktwissen über Richtlinien, digitale Kompetenzen sowie die Bereitschaft zur Digitalisierung des deutschen Gesundheitswesen

Das Gesundheitssystem in Deutschland.- Aufgabe des Digitale-Versorgung-Gesetz.- DiGA Stakeholder Analyse.- Methodische Herangehensweise.- Auswertung und Erstergebnisse.- Ergebnisse zu Apps auf Rezept.- DiGA Zukunftspotentiale.