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A comprehensive guide to navigating the complex world of digital marketing. From 3D video and augmented reality (AR), to virtual reality (VR), mixed reality (MR), artificial intelligence (AI), blockchain, and high-definition video.
A comprehensive guide to navigating the complex world of digital marketing. From 3D video and augmented reality (AR), to virtual reality (VR), mixed reality (MR), artificial intelligence (AI), blockchain, and high-definition video.
Nirma Jayawardena is Assistant Professor in Marketing at University of Bradford, UK.
Mitchell Ross is Senior Lecturer at the Department of Marketing, Griffith University, Australia.
Sara Quach is Associate Professor at the Department of Marketing, Griffith University, Australia.
Park Thaichon is Associate Professor at the School of Business, University of Southern Queensland, Australia.
Abhishek Behl is Associate Professor at Keele Business School, Keele University, UK.
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781836628330 |
| ISBN-10: | 1836628331 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Behl, Abhishek
Ross, Mitchell Jayawardena, Nirma Thaichon, Park Quach, Sara |
| Hersteller: | Emerald Publishing Limited |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 14 mm |
| Von/Mit: | Abhishek Behl (u. a.) |
| Erscheinungsdatum: | 10.07.2025 |
| Gewicht: | 0,361 kg |