Simon Kingsnorth: Digital Marketing Strategy

Cover: 9781398622067 | Digital Marketing Strategy | Simon Kingsnorth | Taschenbuch | Englisch

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Sprache: Englisch

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Beschreibung

Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact. You'll learn how to:
- Develop a strategic digital marketing plan using proven frameworks
- Implement AI-driven tools to enhance campaign efficiency
- Optimize marketing performance with data-backed decision making
- Build career credibility through advanced digital marketing skills
- New to this edition: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples With comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career. Themes include: Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies

Über den Autor

Simon Kingsnorth

Inhaltsverzeichnis

- Chapter - 00: Introduction – how will this book transform your digital marketing strategy?;
- Chapter - 01: The foundations of digital marketing;
Section - ONE: Knowing your business objectives and your customer;
- Chapter - 02: Understanding the digital ecosystem;
- Chapter - 03: Integrating digital into wider organization strategy;
- Chapter - 04: Understanding the evolving digital consumer;
- Chapter - 05: Barriers, considerations and data protection in digital marketing strategy;
Section - TWO: Integrating digital change into your wider organization;
- Chapter - 06: Enabling technologies for online marketing and digital transformation;
- Chapter - 07: Planning your digital marketing strategy – objectives, teams and budgeting;
Section - THREE: Using channel strategy to reach your customers;
- Chapter - 08: SEO strategy and organic techniques;
- Chapter - 09: Building and optimizing a winning paid search strategy;
- Chapter - 10: Display and social media advertising;
- Chapter - 11: Tailoring your social media strategy;
- Chapter - 12: Marketing automation, messaging and email marketing – the unsung heroes;
- Chapter - 13: Affiliate schemes and partnerships to deliver highly targeted leads;
- Chapter - 14: Lead generation that delivers results;
- Chapter - 15: Content strategy – a key pillar of success;
- Chapter - 16: Personalizing the customer journey and digital experience;
Section - FOUR: Conversion, retention and measurement;
- Chapter - 17: Effective experience design (XD);
- Chapter - 18: Optimizing your e-commerce platform;
- Chapter - 19: Managing loyalty, CRM and data;
- Chapter - 20: Measuring success through data analytics and reporting;
Section - FIVE: Tailoring your final digital marketing strategy;
- Chapter - 21: Providing a smooth online service and customer experience;
- Chapter - 22: Putting together your digital marketing strategy;

Details

Erscheinungsjahr:	2025
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781398622067
ISBN-10:	1398622060
Sprache:	Englisch
Herstellernummer:	16735
Einband:	Kartoniert / Broschiert
Autor:	Kingsnorth, Simon
Auflage:	4. Auflage
Hersteller:	Kogan Page Kogan Page Ltd
Verantwortliche Person für die EU:	Zeitfracht Medien GmbH, Ferdinand-Jühlke-Str. 7, D-99095 Erfurt, produktsicherheit@zeitfracht.de
Maße:	234 x 156 x 24 mm
Von/Mit:	Simon Kingsnorth
Erscheinungsdatum:	07.11.2025
Gewicht:	0,664 kg