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After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.
The book offers valuable insights for company executives, participants in Executive MBA programs, and master¿s students.
After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes.
The book offers valuable insights for company executives, participants in Executive MBA programs, and master¿s students.
Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.
Prof. Dr. Dirk Morschett holds the Chair for International Management - Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.
Offers comprehensive guidance for strategic planning and internationalization
Provides hands-on recommendations for developing strategies and implementation program
Explains step-by-step planning processes
Includes numerous examples and companies' best practices
Erscheinungsjahr: | 2016 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 236 |
Inhalt: |
xviii
218 S. 93 s/w Illustr. 218 p. 93 illus. |
ISBN-13: | 9783662531228 |
ISBN-10: | 3662531224 |
Sprache: | Englisch |
Herstellernummer: | 978-3-662-53122-8 |
Ausstattung / Beilage: | HC runder Rücken kaschiert |
Einband: | Gebunden |
Autor: |
Morschett, Dirk
Grünig, Rudolf |
Auflage: | 2nd ed. 2017 |
Hersteller: |
Springer-Verlag GmbH
Springer Berlin Heidelberg |
Maße: | 241 x 160 x 19 mm |
Von/Mit: | Dirk Morschett (u. a.) |
Erscheinungsdatum: | 21.09.2016 |
Gewicht: | 0,524 kg |
Prof. Dr. Rudolf Grünig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies.
Prof. Dr. Dirk Morschett holds the Chair for International Management - Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.
Offers comprehensive guidance for strategic planning and internationalization
Provides hands-on recommendations for developing strategies and implementation program
Explains step-by-step planning processes
Includes numerous examples and companies' best practices
Erscheinungsjahr: | 2016 |
---|---|
Fachbereich: | Management |
Genre: | Wirtschaft |
Rubrik: | Recht & Wirtschaft |
Medium: | Buch |
Seiten: | 236 |
Inhalt: |
xviii
218 S. 93 s/w Illustr. 218 p. 93 illus. |
ISBN-13: | 9783662531228 |
ISBN-10: | 3662531224 |
Sprache: | Englisch |
Herstellernummer: | 978-3-662-53122-8 |
Ausstattung / Beilage: | HC runder Rücken kaschiert |
Einband: | Gebunden |
Autor: |
Morschett, Dirk
Grünig, Rudolf |
Auflage: | 2nd ed. 2017 |
Hersteller: |
Springer-Verlag GmbH
Springer Berlin Heidelberg |
Maße: | 241 x 160 x 19 mm |
Von/Mit: | Dirk Morschett (u. a.) |
Erscheinungsdatum: | 21.09.2016 |
Gewicht: | 0,524 kg |