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He co-authored a book on scale development, authored book chapters and more than fifty peer reviewed journal articles some of which were appeared in the Journal of Business Research, the European Journal of Marketing, the Journal of Marketing Management, the Service Industries Journal, Journal of Travel Research and the Annals of Tourism Research. He supervised many MBA, MSc, PhD students to successful completion and examined doctoral theses in the UK and abroad. Yuksel serves as an editorial board member for several academic journals such as the Journal of Retailing and Consumer Services and Journal of Travel Research.
Chapter 1: Understanding Research Questionnaires
Chapter 2: Basic Components of Research Questionnaires
Chapter 3: Conducting Research with Questionnaires
Chapter 4: Examples of Research Questionnaires
Conclusions
Glossary
Index
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Reihe: | Mastering Business Research Methods |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781446273579 |
| ISBN-10: | 1446273571 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Ekinci, Yuksel |
| Hersteller: |
SAGE Publications Ltd
Mastering Business Research Methods |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 244 x 170 x 11 mm |
| Von/Mit: | Yuksel Ekinci |
| Erscheinungsdatum: | 12.02.2015 |
| Gewicht: | 0,329 kg |
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