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Cover: 9781491985458 | Designing for How People Think | John Whalen | Taschenbuch | Englisch
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Designing for How People Think
Using Brain Science to Build Better Products
Taschenbuch von John Whalen
Sprache: Englisch

45,75 €*

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Beschreibung
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.
User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers.
Über den Autor

John Whalen has a PhD in cognitive science and over 15 years of human-centered design experience. As the lead of psychological insights and innovation at Brilliant Experience, he uses his unique blend of psychology, design thinking, and lean startup techniques to uncover business opportunities and design solutions for Fortune 100, nonprofit, and startup clients. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design—the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.

Details
Erscheinungsjahr: 2019
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781491985458
ISBN-10: 1491985453
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Whalen, John
Hersteller: O'Reilly Media
Maße: 150 x 227 x 13 mm
Von/Mit: John Whalen
Erscheinungsdatum: 23.04.2019
Gewicht: 0,342 kg
Artikel-ID: 109147688
Über den Autor

John Whalen has a PhD in cognitive science and over 15 years of human-centered design experience. As the lead of psychological insights and innovation at Brilliant Experience, he uses his unique blend of psychology, design thinking, and lean startup techniques to uncover business opportunities and design solutions for Fortune 100, nonprofit, and startup clients. John is a frequent presenter at conferences and a past president of the User Experience Professionals Association in Washington, D.C. His current practice focus is cognitive design—the art and science of harnessing cognitive psychology to understand users, inform design, and create compelling products and services.

Details
Erscheinungsjahr: 2019
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781491985458
ISBN-10: 1491985453
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Whalen, John
Hersteller: O'Reilly Media
Maße: 150 x 227 x 13 mm
Von/Mit: John Whalen
Erscheinungsdatum: 23.04.2019
Gewicht: 0,342 kg
Artikel-ID: 109147688
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