J. Robert Rossman: Designing Experiences

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Cover: 9780231191685 | Designing Experiences | J. Robert Rossman (u. a.) | Buch | Gebunden

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Sprache: Englisch

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Beschreibung

In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services while students and aspiring professionals struggle to piece together the principles of experience design from disparate, often disconnected disciplines and approaches. In this book, J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective, drawing attention to both the macro and micro levels. They present interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences.

Über den Autor

J. Robert Rossman and Mathew D. Duerden. Foreword by B. Joseph Pine II

Inhaltsverzeichnis

Foreword
Preface: Thanks for Joining Us!
I. Understanding Experience
1. Exploring Experiences and Experience Design
2. What Makes a Great Experience?
3. A Framework of Experience Types
II. The Experience Designer¿s Toolkit
4. The Experiencescape
5. Experience Design Thinking
6. Designing the Experience Journey
7. Touchpoints and Transitions
III. Creating Great Experiences: Enhancements and Examples
8. The Stories We Tell: Building Drama in Your Experiences
9. Techniques for Enhancing Experiences
10. Using Experience Design in Product Development and Corporate Strategy
Conclusion: Closing Thoughts
Notes
Index

Erscheinungsjahr:	2019
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Seiten:	224
Inhalt:	Gebunden
ISBN-13:	9780231191685
ISBN-10:	0231191685
Sprache:	Englisch
Einband:	Gebunden
Autor:	Rossman, J. Robert Duerden, Mathew D.
Hersteller:	Columbia University Press
Maße:	236 x 156 x 25 mm
Von/Mit:	J. Robert Rossman (u. a.)
Erscheinungsdatum:	23.07.2019
Gewicht:	0,434 kg

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