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Cover: 9781952538261 | Design | A Business Case: Thinking, Leading, and Managing by Design
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Design
A Business Case: Thinking, Leading, and Managing by Design
Taschenbuch von Brigitte Borja De Mozota (u. a.)
Sprache: Englisch

29,55 €*

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Lieferzeit 4-7 Werktage

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Beschreibung
Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills-to bridge mind and matter, image and identity.
Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies.
This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.
Design: A Business Case challenges you to stimulate innovation in your own organization as an ongoing and integral dialogue between complementary skills-to bridge mind and matter, image and identity.
Design thinking is a framework developed to ensure C-suite endorsement of the pursuit of design excellence in all actions undertaken by the organization. Design management is a rigorous and strategically anchored mechanism to capitalize on the investment in design as intellectual capital. And design - as we've always known it - is the skills, methods and creative capabilities needed to embody ideas and direction. Design thinking inspires, design management enables, design embodies.
This book aims to build the bridges needed to reconcile the three, and to encourage organizational and professional environments in which their combined forces can thrive and reverberate.
Über den Autor
Brigitte Borja de Mozota is one of the world's most prominent scholars in the domain of design management and author of the reference book Design Management - Using Design to Build Brand Value and Corporate Innovation. Currently, a consultant as well as professor and supervisor of MBA "managing by design" theses, she concentrates on mission-driven projects and to develop tools to help understanding the value of the design industry and design-driven innovation, as well as on leadership challenges in economics.
Details
Erscheinungsjahr: 2020
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 196
ISBN-13: 9781952538261
ISBN-10: 1952538262
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Borja De Mozota, Brigitte
Valade-Amland, Steinar
Hersteller: Business Expert Press
Maße: 229 x 152 x 11 mm
Von/Mit: Brigitte Borja De Mozota (u. a.)
Erscheinungsdatum: 24.08.2020
Gewicht: 0,293 kg
preigu-id: 118965721
Über den Autor
Brigitte Borja de Mozota is one of the world's most prominent scholars in the domain of design management and author of the reference book Design Management - Using Design to Build Brand Value and Corporate Innovation. Currently, a consultant as well as professor and supervisor of MBA "managing by design" theses, she concentrates on mission-driven projects and to develop tools to help understanding the value of the design industry and design-driven innovation, as well as on leadership challenges in economics.
Details
Erscheinungsjahr: 2020
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 196
ISBN-13: 9781952538261
ISBN-10: 1952538262
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Borja De Mozota, Brigitte
Valade-Amland, Steinar
Hersteller: Business Expert Press
Maße: 229 x 152 x 11 mm
Von/Mit: Brigitte Borja De Mozota (u. a.)
Erscheinungsdatum: 24.08.2020
Gewicht: 0,293 kg
preigu-id: 118965721
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