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- Develop your unique design thinking mindset
- Build a creative toolbox that inspires new ideas
- Examine how design thinking applies across industries
Challenge your creativity methods
Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach.??Design Thinking For Dummies??provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.
Inside...
- Building creative environments
- Facilitating design thinking workshops
- Implementing your solutions
- Applying design thinking to business
- Tips for transforming your organization
- Develop your unique design thinking mindset
- Build a creative toolbox that inspires new ideas
- Examine how design thinking applies across industries
Challenge your creativity methods
Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach.??Design Thinking For Dummies??provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.
Inside...
- Building creative environments
- Facilitating design thinking workshops
- Implementing your solutions
- Applying design thinking to business
- Tips for transforming your organization
Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking
Introduction 1
Part 1: Getting Started with Design Thinking 7
Chapter 1: Everything You Need to Know About Design Thinking 9
Chapter 2: Understanding the Principles of Design Thinking 29
Chapter 3: Creating Ideal Conditions 43
Chapter 4: Planning a Design Thinking Project 59
Chapter 5: Supporting Teamwork in the Project 77
Part 2: The Problem Phases 93
Chapter 6: Understanding the Task 95
Chapter 7: Putting Yourself in the Roles of Others 117
Chapter 8: Observing People in Action 137
Chapter 9: Redefining the Problem 159
Part 3: The Solution Phases 177
Chapter 10: Finding Ideas 179
Chapter 11: Developing Ideas Intuitively and Creatively 195
Chapter 12: Evaluating Ideas 211
Chapter 13: Designing Prototypes 227
Chapter 14: Testing Ideas and Assumptions 241
Part 4: The Part of Tens 255
Chapter 15: Ten Success Factors for Interviews 257
Chapter 16: Ten Success Factors for Implementing Your Idea 263
Index 275
| Erscheinungsjahr: | 2020 |
|---|---|
| Genre: | Importe, Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Kunstgeschichte |
| Medium: | Taschenbuch |
| Inhalt: | 304 S. |
| ISBN-13: | 9781119593928 |
| ISBN-10: | 1119593921 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Müller-Roterberg, Christian |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 235 x 186 x 15 mm |
| Von/Mit: | Christian Müller-Roterberg |
| Erscheinungsdatum: | 28.07.2020 |
| Gewicht: | 0,608 kg |
Prof. Dr. Christian Müller- Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Prof. Dr. Müller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking
Introduction 1
Part 1: Getting Started with Design Thinking 7
Chapter 1: Everything You Need to Know About Design Thinking 9
Chapter 2: Understanding the Principles of Design Thinking 29
Chapter 3: Creating Ideal Conditions 43
Chapter 4: Planning a Design Thinking Project 59
Chapter 5: Supporting Teamwork in the Project 77
Part 2: The Problem Phases 93
Chapter 6: Understanding the Task 95
Chapter 7: Putting Yourself in the Roles of Others 117
Chapter 8: Observing People in Action 137
Chapter 9: Redefining the Problem 159
Part 3: The Solution Phases 177
Chapter 10: Finding Ideas 179
Chapter 11: Developing Ideas Intuitively and Creatively 195
Chapter 12: Evaluating Ideas 211
Chapter 13: Designing Prototypes 227
Chapter 14: Testing Ideas and Assumptions 241
Part 4: The Part of Tens 255
Chapter 15: Ten Success Factors for Interviews 257
Chapter 16: Ten Success Factors for Implementing Your Idea 263
Index 275
| Erscheinungsjahr: | 2020 |
|---|---|
| Genre: | Importe, Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Kunstgeschichte |
| Medium: | Taschenbuch |
| Inhalt: | 304 S. |
| ISBN-13: | 9781119593928 |
| ISBN-10: | 1119593921 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Müller-Roterberg, Christian |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 235 x 186 x 15 mm |
| Von/Mit: | Christian Müller-Roterberg |
| Erscheinungsdatum: | 28.07.2020 |
| Gewicht: | 0,608 kg |
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