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Cover: 9781422177808 | Design of Business | Roger L. Martin | Buch | Englisch | 2009
Dekorationsartikel gehören nicht zum Leistungsumfang.
Design of Business
Why Design Thinking is the Next Competitive Advantage
Buch von Roger L. Martin
Sprache: Englisch

35,20 €*

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Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

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Beschreibung
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.
Über den Autor
Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility Virus, The Opposable Mind, and many articles in leading business publications including Harvard Business Review, BusinessWeek, Fast Company, and Barron's.
Inhaltsverzeichnis
1. The Science and Art of Business

2. Reliability versus Validity

3. The Competitive Advantage of Design Thinking

4. The Design of Procter & Gamble

5. Organizational Implications

6. Implications for Leadership

7. Implications for You
Details
Erscheinungsjahr: 2009
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 208
Inhalt: Gebunden
ISBN-13: 9781422177808
ISBN-10: 1422177807
Sprache: Englisch
Einband: Gebunden
Autor: Martin, Roger L.
Hersteller: Harvard Business Review Press
Maße: 218 x 150 x 22 mm
Von/Mit: Roger L. Martin
Erscheinungsdatum: 13.10.2009
Gewicht: 0,366 kg
preigu-id: 101546201
Über den Autor
Roger Martin is dean of the Rotman School of Management at the University of Toronto and a professor of strategic management at the school. He authored The Responsibility Virus, The Opposable Mind, and many articles in leading business publications including Harvard Business Review, BusinessWeek, Fast Company, and Barron's.
Inhaltsverzeichnis
1. The Science and Art of Business

2. Reliability versus Validity

3. The Competitive Advantage of Design Thinking

4. The Design of Procter & Gamble

5. Organizational Implications

6. Implications for Leadership

7. Implications for You
Details
Erscheinungsjahr: 2009
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 208
Inhalt: Gebunden
ISBN-13: 9781422177808
ISBN-10: 1422177807
Sprache: Englisch
Einband: Gebunden
Autor: Martin, Roger L.
Hersteller: Harvard Business Review Press
Maße: 218 x 150 x 22 mm
Von/Mit: Roger L. Martin
Erscheinungsdatum: 13.10.2009
Gewicht: 0,366 kg
preigu-id: 101546201
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