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Every manager interested in innovation should read this book. The perspectives it provides will make a crucial difference to managers in the twenty-first century. -- Marco Iansiti, David Sarnoff Professor of Business Administration, Harvard Business School; coauthor of The Keystone Advantage
Verganti shares powerful insights into both the process and value of design-driven innovation, to the benefit of business leaders and, ultimately, the customers we serve. -- Brian C. Walker, President and CEO, Herman Miller Inc.
Can design save the world? No, but it can definitely help make it better, especially if integrated within the systems that already have direct impact on the economy and on policy making. Roberto Verganti belongs to a small group of enthusiastic experts and interpreters that have set out to explain the culture of design to the powerful but unaware, so that they can appreciate its full potential. -- Paola Antonelli, Senior Curator, Architecture and Design, The Museum of Modern Art
Every manager interested in innovation should read this book. The perspectives it provides will make a crucial difference to managers in the twenty-first century. -- Marco Iansiti, David Sarnoff Professor of Business Administration, Harvard Business School; coauthor of The Keystone Advantage
Verganti shares powerful insights into both the process and value of design-driven innovation, to the benefit of business leaders and, ultimately, the customers we serve. -- Brian C. Walker, President and CEO, Herman Miller Inc.
Can design save the world? No, but it can definitely help make it better, especially if integrated within the systems that already have direct impact on the economy and on policy making. Roberto Verganti belongs to a small group of enthusiastic experts and interpreters that have set out to explain the culture of design to the powerful but unaware, so that they can appreciate its full potential. -- Paola Antonelli, Senior Curator, Architecture and Design, The Museum of Modern Art
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9781422124826 |
| ISBN-10: | 1422124827 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Verganti, Roberto |
| Hersteller: | Harvard Business Review Press |
| Maße: | 256 x 177 x 30 mm |
| Von/Mit: | Roberto Verganti |
| Erscheinungsdatum: | 03.08.2009 |
| Gewicht: | 0,508 kg |
| Erscheinungsjahr: | 2009 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9781422124826 |
| ISBN-10: | 1422124827 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: | Verganti, Roberto |
| Hersteller: | Harvard Business Review Press |
| Maße: | 256 x 177 x 30 mm |
| Von/Mit: | Roberto Verganti |
| Erscheinungsdatum: | 03.08.2009 |
| Gewicht: | 0,508 kg |
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