When experienced journalist Chris Rau found herself on the other side of media fence after her sister Cornelia was wrongfully held in Baxter Detention Centre, suddenly she was an interviewee, commentator and media strategist. Dealing with the Media is essential reading for anyone who needs to transmit news or ideas to the world, or has been thrust into the media spotlight. This practical guide offers easy-to-follow advice on how to deal with the media - both traditional and electronic. Drawing from over two decades of journalism and media experience, Chris Rau offers guidance on the following:
¿ whether you have a story
¿ how to put it across in the best possible way
¿ finding the right media outlet
¿ how to prepare for radio, television and print media interviews
¿ running a press conference
¿ developing relationships with journalists
¿ how to deal with being the centre of a news story
¿ joining the online media revolution with blogs, podcasts and YouTube
With tips from a who's who of the Australian media including David Marr, and Phillip Adams, this book is a valuable source of information for students, activists, community groups, businesses...and anyone else who can't afford a spin doctor.