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Through a structured approach supported by practical insights and illustrative examples, readers will learn to prioritize decisions based on quantitative data rather than intuition, understand core data concepts, and analyze and leverage data effectively.
Product managers will discover how data can transform decision-making processes, enabling evidence-based selection, prioritization, and resource allocation for product features. By using customer feedback, user behavior data, market research, and performance metrics, product managers can foster a culture that leverages data to create successful products.
This introductory primer and reference guide is indispensable for product managers aiming to integrate data-driven methodologies into their practice, ensuring their decisions are informed, strategic, and impactful.
Through a structured approach supported by practical insights and illustrative examples, readers will learn to prioritize decisions based on quantitative data rather than intuition, understand core data concepts, and analyze and leverage data effectively.
Product managers will discover how data can transform decision-making processes, enabling evidence-based selection, prioritization, and resource allocation for product features. By using customer feedback, user behavior data, market research, and performance metrics, product managers can foster a culture that leverages data to create successful products.
This introductory primer and reference guide is indispensable for product managers aiming to integrate data-driven methodologies into their practice, ensuring their decisions are informed, strategic, and impactful.
A marketing and information systems MBA with over two decades of experience in product management with technology products, Gabriel has assumed diverse leadership roles with major corporations and start-ups in marketing, product management, and technical undertakings.
Gabriel is the developer of the Blackblot Product Manager's Toolkit® (PMTK) product management methodology, a globally adopted best practice.
1. The Data Age.- 2. Data-Driven Decision-Making (DDDM).- 3. Data - Information - Knowledge.- 4. The DDDM Process.- 5. Peers and Environment.
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Management |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Reihe: | Business Guides on the Go |
| Inhalt: |
xv
101 S. 9 s/w Illustr. 101 p. 9 illus. |
| ISBN-13: | 9783031746666 |
| ISBN-10: | 303174666X |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Steinhardt, Gabriel |
| Hersteller: |
Springer
Springer International Publishing AG Business Guides on the Go |
| Verantwortliche Person für die EU: | Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com |
| Maße: | 210 x 148 x 7 mm |
| Von/Mit: | Gabriel Steinhardt |
| Erscheinungsdatum: | 26.11.2025 |
| Gewicht: | 0,167 kg |
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