Brian D. Smith: Darwin's Medicine

Cover: 9781032837079 | Darwin's Medicine | Brian D. Smith | Taschenbuch | Englisch | 2024

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

42,90 €

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 4-7 Werktage

Kategorien:

Beschreibung

Darwin EUR s Medicine is the sequel to Brian D. Smith EUR s influential and critically acclaimed Future of Pharma (Gower, 2011). Whereas the earlier book predicted the evolution of the pharmaceutical market and the business models of pharmaceutical companies, Darwin EUR s Medicine goes much deeper into the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures and capabilities in practice.

Through the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into:

The mechanisms of evolution in this exceptional industry;
The six great technological and social shifts that are shaping its landscape;
The emergence of 26 distinct, new business models; and
The lessons that enable firms to direct and accelerate their own evolution.

These insights map out the industry EUR s complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market.

The book is essential reading for anyone working in or studying the pharmaceutical, medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical, focused approach to managing a firm EUR s evolutionary trajectory. EUREUR

The mechanisms of evolution in this exceptional industry;
The six great technological and social shifts that are shaping its landscape;
The emergence of 26 distinct, new business models; and
The lessons that enable firms to direct and accelerate their own evolution.

These insights map out the industry EUR s complex, changing landscape and provide an invaluable guide to those firms seeking to survive and thrive in this dynamic market.

Zusammenfassung

Professor Brian D. Smith began his career as a research chemist in a pharmaceutical R&D lab and then spent 20 years in technical and marketing roles before becoming an academic, author and adviser. Working at The University of Hertfordshire and SDA Bocconi, two of Europe's leading business schools, his research focuses on strategy creation and implementation in pharmaceutical and medical technology markets. Brian also runs a specialist consultancy that advises many of the world's largest companies in this sector. He is editor of the Journal of Medical Marketing, has written and co-written three major books, including The Future of Pharma (Gower, 2011), and published many practitioner articles - all of which can be seen at [...]

Inhaltsverzeichnis

Part 1: The Future of Pharma - Reprise

1. Introduction and an Invitation to Skip a Chapter

2. An Important Industry at Risk

3. The Best Idea Anyone Has Ever Had

4. The Biologists Got There First

5. Applying Evolutionary Theory to the Pharmaceutical and Medical Technology Sectors

6. Explaining the Industry EUR s Past

7. Predicting the Future of Pharma and Medtech

8. Practical Implications for an Evolving Industry

9. Watching the Future Unfold

Part 2: An Immeasurably Superior Power

10. Introduction: The Emergent Pressures of Selection

11. Selection Pressures Emerging from the Social Environment

12. Selection Pressures Emerging from the Technological Environment

13. Asking the Right Questions

Part 3: Evolution is Cleverer Than You Are

14. Introduction: Orgel EUR s Second Law

15. Technological Innovator Species Emerging in the Government Payer Habitat

16. Technological Innovator Species Emerging in Patient Payer Habitats

17. Operationally Excellent Species Emerging in the Government Payer Habitat

18. Operationally Excellent Species Emerging in Patient Payer Habitats

19. Customer Intimate Species Emerging in the Government Payer Habitat

20. Customer Intimate Species Emerging in Patient Payer Habitats

21. A Big Bang of Life Science Business Models

Part 4: Guiding the Blind Watchmaker

22. Introduction: From Description to Prescription

23. Which Fitness Peak(s) Should We Climb?

24. What Capabilities Does Our New Business Model Need?

25. How Should We Design a Capable Holobiont?

26. How Do We Build Our Core Capabilities?

Details

Erscheinungsjahr:	2024
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781032837079
ISBN-10:	1032837071
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Smith, Brian D.
Hersteller:	Routledge Taylor & Francis
Verantwortliche Person für die EU:	Taylor & Francis Verlag GmbH, Kaufingerstr. 24, D-80331 München, gpsr@taylorandfrancis.com
Maße:	16 x 174 x 246 mm
Von/Mit:	Brian D. Smith
Erscheinungsdatum:	24.06.2024
Gewicht:	0,534 kg