Customer Behaviour in eCommerce | Taschenbuch

Cover: 9783031235733 | Customer Behaviour in eCommerce | Halina Starzyczná (u. a.) | Buch

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Sprache: Englisch

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Beschreibung

Online shopping is undergoing significant changes around the globe, evolving in the food and non-food segments alike. Representing a vital distribution channel that reaches countless customers, sales from online shopping have long-since exceeded [...] billion per year and are growing steadily. This book is intended for general readers and professionals interested in companies¿ strategic orientation in connection with their online format and building and strengthening customer loyalty. In this regard, their business strategies are not considered in their full scope and complexity; instead, the book focuses more narrowly on the relationship between business strategy, buying behavior and customer loyalty.

Über den Autor

árka Zapletalová is Associate Professor at the Department of Business Economics and Management, School of Business Administration in Karviná, Silesian University in Opava (Czech Republic). She is the author of several professional publications and scholarly articles.

Halina Starzyczná is Associate Professor at the Department of Business Economics and Management, School of Business Administration in Karviná, Silesian University in Opava (Czech Republic). Her teaching and research interests focus on retail enterprises, management, and marketing of retail enterprises and concept CRM.

Zusammenfassung

Analyses how to increase customer loyalty in eCommerce

Discusses the business strategies of online trade enterprises

Offers insights into successful digital marketing activities

Details

Erscheinungsjahr:	2023
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Reihe:	SpringerBriefs in Business
Inhalt:	xiii 108 S. 1 s/w Illustr. 108 p. 1 illus.
ISBN-13:	9783031235733
ISBN-10:	3031235738
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Redaktion:	Starzyczná, Halina Zapletalová, ¿Árka
Herausgeber:	Sárka Zapletalová/Halina Starzyczná
Auflage:	1st ed. 2023
Hersteller:	Springer International Publishing Springer International Publishing AG SpringerBriefs in Business
Maße:	235 x 155 x 8 mm
Von/Mit:	Halina Starzyczná (u. a.)
Erscheinungsdatum:	12.02.2023
Gewicht:	0,201 kg