Hilary du Cros is an Honorary Research Fellow at the University of New Brunswick, Canada. She has a unique perspective on tourism, heritage and arts management after 35 years as an academic and as a consultant in the Asia-Pacific Region. Her books include The Arts and Events with Lee Jolliffe (2014) and Cultural Heritage Management in China with Y.S.F. Lee (2009).

Bob McKercher is a Professor of Tourism at The Hong Kong Polytechnic University. His wide-ranging research focuses on special interest tourism markets, product development and consumer behaviour. He received his PhD from the University of Melbourne, Australia, a Master's degree from Carleton University in Ottawa, Canada, and his undergraduate degree from York University in Toronto, Canada. Prior to entering academia, he worked in a variety of operational and advocacy positions in the Canadian tourism industry.

Chin Ee Ong is Professor of Culture and Tourism Management at Macao University of Tourism, China. A multidisciplinary scholar, he has an interest in the workings of power in heritage and tourism settings and their implications for sustainability and social justice. He has taught for close to 20 years in Singapore, the Netherlands and China's Macao, Zhuhai and Guangzhou. He has also conducted research, consulting and capacity building projects in Asia and Europe.

Part A Setting the context

1.Introduction: Defining cultural tourism

2.Challenges in building resilient cultural tourism

3.Issues, benefits, risks and costs

[...] politics of cultural tourism: Power, identity and the shaping of cultural tourism

Part B Cultural assets

5.Cultural heritage management principles and practice

6.Tangible cultural heritage

[...] Heritage

8.Intangible cultural heritage

9.Contemporary culture and the advent of creative tourism

Part C Tourism, the tourist and stakeholders

[...] tourism works

[...] cultural tourism market: A cultural tourism typology

[...] do cultural tourists travel?

13.Tourism attraction systems, markers and gatekeepers

[...] cultural tourists consume a destination

15.Deterioration, shocks and crises in cultural tourism

Part D Products and experiences

16.Cultural tourism products and experiences

17.Assessing potential

18.Useful auditing tools: Market Appeal/Robusticity Matrix and Sustainable Creative Advantage Assessment

Part E Operationalization

19.Framework for successful experiences

20.Applying planning and management frameworks

21.Interpretation and experience creation

22.Digital cultures and heritage

Epilogue