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Bernays would be called in to help overthrow governments, sell products that no one wanted, and leave some lasting legacies that no one is even aware of today, such as engineering the acceptance of adding fluoride to a community's water. Thanks to work by people like Bernays, you can never be quite sure that what we accept as good and proper today was not in fact originally a marketing scheme by some business looking to make a buck.
"Crystallizing Public Opinion" is eye-opening, but can only be the start. The power of mass media to manipulate the masses would be pressed into service by numerous individuals for a variety of reasons over the course of the 20th century. Perhaps it is time for the reader to know as much about them as they know about you.
Bernays would be called in to help overthrow governments, sell products that no one wanted, and leave some lasting legacies that no one is even aware of today, such as engineering the acceptance of adding fluoride to a community's water. Thanks to work by people like Bernays, you can never be quite sure that what we accept as good and proper today was not in fact originally a marketing scheme by some business looking to make a buck.
"Crystallizing Public Opinion" is eye-opening, but can only be the start. The power of mass media to manipulate the masses would be pressed into service by numerous individuals for a variety of reasons over the course of the 20th century. Perhaps it is time for the reader to know as much about them as they know about you.
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 156 |
| ISBN-13: | 9781947844926 |
| ISBN-10: | 194784492X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bernays, Edward |
| Hersteller: | Suzeteo Enterprises |
| Maße: | 216 x 140 x 9 mm |
| Von/Mit: | Edward Bernays |
| Erscheinungsdatum: | 15.02.2019 |
| Gewicht: | 0,206 kg |
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 156 |
| ISBN-13: | 9781947844926 |
| ISBN-10: | 194784492X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bernays, Edward |
| Hersteller: | Suzeteo Enterprises |
| Maße: | 216 x 140 x 9 mm |
| Von/Mit: | Edward Bernays |
| Erscheinungsdatum: | 15.02.2019 |
| Gewicht: | 0,206 kg |
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