Monica Heller is Professor at the Ontario Institute for Studies in Education and the Department of Anthropology, University of Toronto, Canada. A Fellow of the Royal Society of Canada, she is also a Past President of the American Anthropological Association.

Sari Pietikäinen is Professor of Discourse Studies in the Department of Language and Communication Studies, University of Jyväskylä, Finland. She is also Director of the Jyväskylä Discourse Hub.

Joan Pujolar is Associate Professor in the Arts and Humanities Department at the Universitat Oberta de Catalunya, Spain. He is also Director of the Research Group on Language, Culture and Identity in the Global World and President of the Catalan Society of Sociolinguistics.

Introduction

FIRST KEY MOMENT: Formulating your research question

SECOND KEY MOMENT. Designing your research

THIRD KEY MOMENT: Generating your data

FOURTH KEY MOMENT: Analyzing your data

FIFTH KEY MOMENT. Making your story

SHOP FLOOR

Epilogue
References
Further reading