Sabine Chrétien-Ichikawa is a French researcher based in Shanghai since 2012. She started her career in the fashion industry as a designer in Italy and moved into managerial positions in large and small companies, in New York, Tokyo, and Paris. She holds a PhD in Business History, from EHESS (Ecole des Hautes Etudes en Sciences Sociales), and an MBA in International Luxury Brand management from ESSEC. She currently runs a Master program in luxury marketing between Shanghai and Paris.

Karolina Pawlik comes from Poland. She holds a PhD in Cultural Studies. She is an anthropologist and a scholar of Chinese visual culture. Based in Shanghai since 2012, she taught and supervised students in a number of international university programs related to design, creative economy and cultural heritage. Her main research interests include calligraphy, graphic design, Chinese modernization, and urban lighting.

explores the role of creative industries in Shanghai's economy

provides valuable case studies in how the city has moved up the value chain

offers a sense of how digitalization is transforming industry

Introduction.- Chapter 1: Keep the Living Practice Alive: Calligraphy, Commodification, and Postliterate Culture.- Chapter 2: From Rehabilitated Factories to Cyberspace:The Migration of the Art Ecosystem in Shanghai.- Chapter 3: Addictive Technologies? The Moral and Normative Dynamics Shap-ing the Chinese Gaming Culture.- Chapter 4: Mediatization in Fashion: A focus on the rise of reflective emotions within China's digital ecosystem.- Chapter 5: Shanghai Fashion and Post-1990s Youth through the Phygital Lens.- Conclusion.- Index.