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Cover: 9781469622149 | Creating Consumers | Home Economists in Twentieth-Century America
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Creating Consumers
Home Economists in Twentieth-Century America
Taschenbuch von Carolyn M. Goldstein
Sprache: Englisch

57,60 €*

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Lieferzeit 4-7 Werktage

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Beschreibung
Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s.
Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.
Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s.
Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.
Über den Autor
Carolyn M. Goldstein is Public History and Community Archives Program Manager at the University of Massachusetts, Boston. She is also the author of Do It Yourself: Home Improvement in Twentieth-Century America.
Details
Erscheinungsjahr: 2014
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 426
ISBN-13: 9781469622149
ISBN-10: 1469622149
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Goldstein, Carolyn M.
Hersteller: The University of North Carolina Press
Maße: 234 x 156 x 26 mm
Von/Mit: Carolyn M. Goldstein
Erscheinungsdatum: 01.12.2014
Gewicht: 0,721 kg
preigu-id: 105190718
Über den Autor
Carolyn M. Goldstein is Public History and Community Archives Program Manager at the University of Massachusetts, Boston. She is also the author of Do It Yourself: Home Improvement in Twentieth-Century America.
Details
Erscheinungsjahr: 2014
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Seiten: 426
ISBN-13: 9781469622149
ISBN-10: 1469622149
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Goldstein, Carolyn M.
Hersteller: The University of North Carolina Press
Maße: 234 x 156 x 26 mm
Von/Mit: Carolyn M. Goldstein
Erscheinungsdatum: 01.12.2014
Gewicht: 0,721 kg
preigu-id: 105190718
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