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¿Corporate Strategy¿ presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:
¿ Corporate ambition and capabilities
¿ Corporate portfolio analysis
¿ Corporate growth and portfolio strategy
¿ Managing and transforming the corporate profile
¿ Corporate parenting strategy and organization
¿ Corporate financial strategy
¿ Corporate strategy process
The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.
¿Corporate Strategy¿ presents frameworks and concepts for strategy development that have proven to be useful in corporate practice. The book covers the fundamental questions of daily strategy work and illustrates them with examples from real companies. It addresses all key elements of corporate strategy in a clear and systematic way:
¿ Corporate ambition and capabilities
¿ Corporate portfolio analysis
¿ Corporate growth and portfolio strategy
¿ Managing and transforming the corporate profile
¿ Corporate parenting strategy and organization
¿ Corporate financial strategy
¿ Corporate strategy process
The book serves not only as a practice-oriented textbook for students and teachers of corporate strategy, it also functions as a sophisticated handbook for practitioners who are responsible for developing and implementing effective corporate strategies.
Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.
Identifies and explains the key elements of corporate strategy
Explores the nature of strategy to maximize corporate advantage
Applies the experience of researchers, teachers, consultants and executives
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 292 |
| Inhalt: |
x
282 S. 4 s/w Illustr. 66 farbige Illustr. 282 p. 70 illus. 66 illus. in color. |
| ISBN-13: | 9783658254254 |
| ISBN-10: | 3658254254 |
| Sprache: | Englisch |
| Herstellernummer: | 978-3-658-25425-4 |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Pidun, Ulrich |
| Auflage: | 1st ed. 2019 |
| Hersteller: |
Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH |
| Maße: | 246 x 173 x 21 mm |
| Von/Mit: | Ulrich Pidun |
| Erscheinungsdatum: | 18.06.2019 |
| Gewicht: | 0,729 kg |
Prof. Dr. Ulrich Pidun is director at Boston Consulting Group (BCG) in Frankfurt, Germany, global topic leader for corporate strategy and fellow at the BCG Henderson Institute. He advises large international companies on their corporate-level strategy, governance and organization. In addition to his work at BCG, Ulrich Pidun serves as honorary professor for corporate strategy at Technical University of Berlin, Germany. His research interest is in corporate-level strategy, portfolio management, growth strategies and corporate planning.
Identifies and explains the key elements of corporate strategy
Explores the nature of strategy to maximize corporate advantage
Applies the experience of researchers, teachers, consultants and executives
| Erscheinungsjahr: | 2019 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 292 |
| Inhalt: |
x
282 S. 4 s/w Illustr. 66 farbige Illustr. 282 p. 70 illus. 66 illus. in color. |
| ISBN-13: | 9783658254254 |
| ISBN-10: | 3658254254 |
| Sprache: | Englisch |
| Herstellernummer: | 978-3-658-25425-4 |
| Ausstattung / Beilage: | HC runder Rücken kaschiert |
| Einband: | Gebunden |
| Autor: | Pidun, Ulrich |
| Auflage: | 1st ed. 2019 |
| Hersteller: |
Springer Fachmedien Wiesbaden
Springer Fachmedien Wiesbaden GmbH |
| Maße: | 246 x 173 x 21 mm |
| Von/Mit: | Ulrich Pidun |
| Erscheinungsdatum: | 18.06.2019 |
| Gewicht: | 0,729 kg |
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