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A participant in the inaugural Content Strategy Consortium, Margot speaks regularly-and energetically-about the evolving challenges for content strategy. Recent engagements include Content Strategy Forum London, Confab, edUi, SXSW, Web 2.0 Expo, Web Content, and more intimate regional events across the country. She also helps organize Content Strategy New England.
Margot is the author of Content Strategy at Work (Morgan Kaufmann, March 2012), a collection of case studies, examples, and processes that help teams embrace content strategy on every interactive project. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, SEO consultants, and anyone who wants to create better user experiences, whether in in-house marketing departments or agency consulting engagements.
Margot lives outside Boston with her husband Mike and Ringo, their adorable and talkative white German Shepherd.
Chapter 1: How content strategy can help
Chapter 2: Designing cohesive experiences: introducing content strategy to design
Chapter 3: Embracing reality: incorporating content strategy into project management and information architecture
Chapter 4: Executing on content strategy through copywriting, curation, and aggregation
Chapter 5: Coupling content strategy with search engine optimization
Chapter 6: Improving content management with content strategy
Chapter 7: Grounding social media in content strategy
Chapter 8: Growing the business and getting to work
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780123919229 |
| ISBN-10: | 0123919223 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bloomstein, Margot |
| Hersteller: | Elsevier Science & Technology |
| Maße: | 241 x 192 x 15 mm |
| Von/Mit: | Margot Bloomstein |
| Erscheinungsdatum: | 22.02.2012 |
| Gewicht: | 0,423 kg |
A participant in the inaugural Content Strategy Consortium, Margot speaks regularly-and energetically-about the evolving challenges for content strategy. Recent engagements include Content Strategy Forum London, Confab, edUi, SXSW, Web 2.0 Expo, Web Content, and more intimate regional events across the country. She also helps organize Content Strategy New England.
Margot is the author of Content Strategy at Work (Morgan Kaufmann, March 2012), a collection of case studies, examples, and processes that help teams embrace content strategy on every interactive project. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, SEO consultants, and anyone who wants to create better user experiences, whether in in-house marketing departments or agency consulting engagements.
Margot lives outside Boston with her husband Mike and Ringo, their adorable and talkative white German Shepherd.
Chapter 1: How content strategy can help
Chapter 2: Designing cohesive experiences: introducing content strategy to design
Chapter 3: Embracing reality: incorporating content strategy into project management and information architecture
Chapter 4: Executing on content strategy through copywriting, curation, and aggregation
Chapter 5: Coupling content strategy with search engine optimization
Chapter 6: Improving content management with content strategy
Chapter 7: Grounding social media in content strategy
Chapter 8: Growing the business and getting to work
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9780123919229 |
| ISBN-10: | 0123919223 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Bloomstein, Margot |
| Hersteller: | Elsevier Science & Technology |
| Maße: | 241 x 192 x 15 mm |
| Von/Mit: | Margot Bloomstein |
| Erscheinungsdatum: | 22.02.2012 |
| Gewicht: | 0,423 kg |
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