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Robert East is emeritus professor at Kingston Business School, Kingston University London and adjunct professor at the Ehrenberg-Bass Institute of the University of South Australia. He trained as a social psychologist and is a postgraduate of London Business School. His research has mainly focused on word-of-mouth patterns where his new evidence has shown that some widely-held beliefs are mistaken. As a teacher of consumer behaviour, he has been keen to deliver knowledge that is useful to students while not over simplifying the subject.
Chapter 1 Ideas and Explanations in Consumer Research
PART 2 CONSUMPTION PATTERNS
Chapter 2 Customer Loyalty
Chapter 3 Brand Knowledge, Brand Equity and Brand Extension
Chapter 4 Stationary Markets
Chapter 5 Market Dynamics
Chapter 6 Consumer Group Differences
PART 3 EXPLAINING DECISION-MAKING
Chapter 7 Predicting and Explaining Behaviour
Chapter 8 Information Processing and Decision-Making
Chapter 9 Consumer Satisfaction and Quality
PART 4 MARKET RESPONSE
Chapter 10 Consumer Response to Price and Sales Promotions
Chapter 11 Shopper Behavior
Chapter 12 Word-of-Mouth Influence
Chapter 13 The Response to Advertising
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 376 |
| Inhalt: | Gebunden |
| ISBN-13: | 9781529730838 |
| ISBN-10: | 152973083X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken kaschiert |
| Einband: | Gebunden |
| Autor: |
East, Robert
Singh, Jaywant Wright, Malcolm Vanhuele, Marc |
| Redaktion: | East, Robert |
| Hersteller: | SAGE Publications Ltd |
| Maße: | 241 x 196 x 29 mm |
| Von/Mit: | Robert East |
| Erscheinungsdatum: | 27.11.2021 |
| Gewicht: | 1,235 kg |
Robert East is emeritus professor at Kingston Business School, Kingston University London and adjunct professor at the Ehrenberg-Bass Institute of the University of South Australia. He trained as a social psychologist and is a postgraduate of London Business School. His research has mainly focused on word-of-mouth patterns where his new evidence has shown that some widely-held beliefs are mistaken. As a teacher of consumer behaviour, he has been keen to deliver knowledge that is useful to students while not over simplifying the subject.
Chapter 1 Ideas and Explanations in Consumer Research
PART 2 CONSUMPTION PATTERNS
Chapter 2 Customer Loyalty
Chapter 3 Brand Knowledge, Brand Equity and Brand Extension
Chapter 4 Stationary Markets
Chapter 5 Market Dynamics
Chapter 6 Consumer Group Differences
PART 3 EXPLAINING DECISION-MAKING
Chapter 7 Predicting and Explaining Behaviour
Chapter 8 Information Processing and Decision-Making
Chapter 9 Consumer Satisfaction and Quality
PART 4 MARKET RESPONSE
Chapter 10 Consumer Response to Price and Sales Promotions
Chapter 11 Shopper Behavior
Chapter 12 Word-of-Mouth Influence
Chapter 13 The Response to Advertising
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Seiten: | 376 |
| Inhalt: | Gebunden |
| ISBN-13: | 9781529730838 |
| ISBN-10: | 152973083X |
| Sprache: | Englisch |
| Ausstattung / Beilage: | HC gerader Rücken kaschiert |
| Einband: | Gebunden |
| Autor: |
East, Robert
Singh, Jaywant Wright, Malcolm Vanhuele, Marc |
| Redaktion: | East, Robert |
| Hersteller: | SAGE Publications Ltd |
| Maße: | 241 x 196 x 29 mm |
| Von/Mit: | Robert East |
| Erscheinungsdatum: | 27.11.2021 |
| Gewicht: | 1,235 kg |
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