Andrew Smith, BSc, MSc, PhD, is the founding Director of the transdisciplinary N/LAB at Nottingham University Business School, UK, where he is Professor of Consumer Behaviour & Analytics. He is also an associate of The Horizon Institute (for digital economy research). Professor Smith has published numerous papers on consumer behaviour and analytics and worked on a number of funded research projects for Research Councils UK, ESRC, EPSRC, DFID, ERC, Bill and Melinda Gates Foundation, European Union, The Office of Fair Trading and Innovate UK, among others. These projects have involved various entities, multinationals and NGOs (including Co-op, Walgreens Boots Alliance, World Bank Group, Tesco, IPSOS and Experian, among others). In 2023, he received a Leverhulme Trust Fellowship award.

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Preface

Acknowledgements

Chapter 1 An introduction to consumer analytics

Chapter 2 Purchase insight and the anatomy of transactions

Chapter 3 Web and social activity

Chapter 4 Extant research, decision-making and exogenous cognition

Chapter 5 Elemental features of consumer choice: needs, economics, deliberation and impulse.

Chapter 6 Perceptual and communicative features of consumer choice

Chapter 7 Individual and social features of consumption

Chapter 8 Knowledge-driven marketing and the Modular Adaptive Dynamic Schematic

Index