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Conscious Marketing teaches you how to bring a higher purpose to marketing your business that can benefit customers, employees, investors, suppliers and the community. Through innovative principles and in-depth case studies, this book shows you how to turn your business into a movement that people will want to join.
With over 20 years of experience in marketing and business, author Carolyn Tate presents a model that will show you how to:
- define your company's purpose as the central force for all your marketing activities
- build a community that is truly inspired to help you grow your business
- create compelling products and services that your customers will want to buy
- make your promotional activities less costly and more effective.
Drawing on the values of the 'slow' and 'conscious' business movements, Conscious Marketing will help you build a business that can grow your bottom line and serve the community.
Conscious Marketing teaches you how to bring a higher purpose to marketing your business that can benefit customers, employees, investors, suppliers and the community. Through innovative principles and in-depth case studies, this book shows you how to turn your business into a movement that people will want to join.
With over 20 years of experience in marketing and business, author Carolyn Tate presents a model that will show you how to:
- define your company's purpose as the central force for all your marketing activities
- build a community that is truly inspired to help you grow your business
- create compelling products and services that your customers will want to buy
- make your promotional activities less costly and more effective.
Drawing on the values of the 'slow' and 'conscious' business movements, Conscious Marketing will help you build a business that can grow your bottom line and serve the community.
CAROLYN TATE is a speaker and educator and the founder of The Slow School of Business, a school dedicated to helping companies build purpose-driven and prosperous businesses that make the world a better place. Carolyn is also the author of Small Business Big Brand, Marketing Your Small Business For Dummies and Unstuck in Provence. Visit [...].au or carolyntate.co.
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 216 |
| ISBN-13: | 9780730309642 |
| ISBN-10: | 0730309649 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Tate, Carolyn |
| Hersteller: | John Wiley & Sons |
| Maße: | 229 x 152 x 12 mm |
| Von/Mit: | Carolyn Tate |
| Erscheinungsdatum: | 18.05.2015 |
| Gewicht: | 0,321 kg |
CAROLYN TATE is a speaker and educator and the founder of The Slow School of Business, a school dedicated to helping companies build purpose-driven and prosperous businesses that make the world a better place. Carolyn is also the author of Small Business Big Brand, Marketing Your Small Business For Dummies and Unstuck in Provence. Visit [...].au or carolyntate.co.
| Erscheinungsjahr: | 2015 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 216 |
| ISBN-13: | 9780730309642 |
| ISBN-10: | 0730309649 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Tate, Carolyn |
| Hersteller: | John Wiley & Sons |
| Maße: | 229 x 152 x 12 mm |
| Von/Mit: | Carolyn Tate |
| Erscheinungsdatum: | 18.05.2015 |
| Gewicht: | 0,321 kg |
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