Confessions of an Advertising Man

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Sprache: Englisch

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Beschreibung

A new edition of the timeless business classic featured on Mad Men--as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." --David Ogilvy David Ogilvy was considered the "father of advertising" and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Über den Autor

David Ogilvy served in the Royal Air Force for six years, flying a range of aircraft, including the Tiger Moth, Mosquito and Meteor. After leaving the RAF, he spent fourteen years in pilot training and became Chief Instructor of the Air Schools group, with responsibility for three establishments. In 1951, David Ogilvy became general manager of the Shuttleworth Collection and in 1967 he was a founding member of the Aircraft Owners and Pilots' Association (AOPA). He is also vice-president of the Historic Aircraft Association and a Fellow of the Royal Aeronautical Society.

Details

Erscheinungsjahr:	2012
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781904915379
ISBN-10:	190491537X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Ogilvy, David
Auflage:	REV edition
Hersteller:	Southbank Publishing
Verantwortliche Person für die EU:	Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße:	149 x 229 x 15 mm
Von/Mit:	David Ogilvy
Erscheinungsdatum:	01.01.2012
Gewicht:	0,252 kg