Concepts in Strategic Management and Busin...

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Beschreibung

For courses in Strategic Management and Business Policy.Utilise a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on global strategy.

Inhaltsverzeichnis

PART 1: Introduction to Strategic Management and Business Policy
1. Basic Concepts of Strategic Management
2. Corporate Governance
3. Social Responsibility and Ethics in Strategic Management
PART 2: Scanning the Environment
4. Environmental Scanning and Industry Analysis
5. Organizational Analysis and Competitive Advantage
PART 3: Strategy Formulation
6. Strategy Formulation: Business Strategy
7. Strategy Formulation: Corporate Strategy
8. Strategy Formulation: Functional Strategy and Strategic Choice
PART 4: Strategy Implementation and Control
9. Strategy Implementation: Global Strategy
10. Strategy Implementation: Organizing and Structure
11. Strategy Implementation: Staffing and Directing
12. Evaluation and Control
PART 5: Introduction to Case Analysis
13. Suggestions for Case Analysis

Details

Erscheinungsjahr:	2017
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292227290
ISBN-10:	129222729X
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Wheelen, Thomas Wheelen, Thomas L. Hunger, J. David Hoffman, Alan N. Bamford, Charles E.
Auflage:	15. Auflage
Hersteller:	Pearson Pearson Business Pearson Education Limited
Verantwortliche Person für die EU:	Pearson, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße:	254 x 203 x 24 mm
Von/Mit:	Thomas Wheelen (u. a.)
Erscheinungsdatum:	21.11.2017
Gewicht:	0,921 kg