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Competitive Social Media Marketing Strategies
Buch von Wilson Ozuem
Sprache: Englisch

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Beschreibung
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
Details
Erscheinungsjahr: 2016
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781466697768
ISBN-10: 1466697768
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Redaktion: Ozuem, Wilson
Hersteller: Business Science Reference
Maße: 286 x 221 x 23 mm
Von/Mit: Wilson Ozuem
Erscheinungsdatum: 15.01.2016
Gewicht: 1,119 kg
Artikel-ID: 103989023
Details
Erscheinungsjahr: 2016
Fachbereich: Allgemeines
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
ISBN-13: 9781466697768
ISBN-10: 1466697768
Sprache: Englisch
Ausstattung / Beilage: HC gerader Rücken kaschiert
Einband: Gebunden
Redaktion: Ozuem, Wilson
Hersteller: Business Science Reference
Maße: 286 x 221 x 23 mm
Von/Mit: Wilson Ozuem
Erscheinungsdatum: 15.01.2016
Gewicht: 1,119 kg
Artikel-ID: 103989023
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