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Cover: 9781433188077 | Communication in Political Campaigns | William L. Benoit | Taschenbuch
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Communication in Political Campaigns
Functional Analysis of Election Messages
Taschenbuch von William L. Benoit
Sprache: Englisch

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Beschreibung
This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.
This book is based on the Functional Theory of Political Campaign Discourse. It adopts a communication perspective to campaigns for public office. It discusses medium (e.g., speeches TV spots, debates, social media), sources of campaign messages, context (e.g., primary vs. general campaign), audience (voters and how they process messages), news coverage of election campaigns, and non-presidential and non-U.S. election messages.
Über den Autor
William L. Benoit (Ph.D., Wayne State University and Distinguished Professor of Communication Studies at the University of Alabama, Birmingham) developed and applied the Functional Theory of Political Campaign Discourse. He has published extensively (20 books and hundreds of journal articles and book chapters). He dabbles in art; he painted the artwork on the cover of this book (and others).
Inhaltsverzeichnis

Preface - The Nature of Political Campaigns - The Functional Theory of Political Campaign Discourse - The Role of Medium in Campaign Discourse - The Role of Source in Campaign Discourse - The Role of Context in Political Campaign Discourse - Non- Presidential, Non- U.S. Campaign Discourse - News Coverage of Political Campaigns - Voters: Campaign Messages and Election Outcome - Conclusions - Appendix 1 - References - Index.

Details
Erscheinungsjahr: 2022
Fachbereich: Verlagswesen
Genre: Medienwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Seiten: 334
Inhalt: 334 S.
2 farbige Illustr.
ISBN-13: 9781433188077
ISBN-10: 1433188074
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Benoit, William L.
Auflage: 2. Auflage
Hersteller: Peter Lang
Peter Lang Publishing Inc. New York
Maße: 225 x 150 x 19 mm
Von/Mit: William L. Benoit
Erscheinungsdatum: 29.04.2022
Gewicht: 0,471 kg
preigu-id: 120403296
Über den Autor
William L. Benoit (Ph.D., Wayne State University and Distinguished Professor of Communication Studies at the University of Alabama, Birmingham) developed and applied the Functional Theory of Political Campaign Discourse. He has published extensively (20 books and hundreds of journal articles and book chapters). He dabbles in art; he painted the artwork on the cover of this book (and others).
Inhaltsverzeichnis

Preface - The Nature of Political Campaigns - The Functional Theory of Political Campaign Discourse - The Role of Medium in Campaign Discourse - The Role of Source in Campaign Discourse - The Role of Context in Political Campaign Discourse - Non- Presidential, Non- U.S. Campaign Discourse - News Coverage of Political Campaigns - Voters: Campaign Messages and Election Outcome - Conclusions - Appendix 1 - References - Index.

Details
Erscheinungsjahr: 2022
Fachbereich: Verlagswesen
Genre: Medienwissenschaften
Rubrik: Wissenschaften
Medium: Taschenbuch
Seiten: 334
Inhalt: 334 S.
2 farbige Illustr.
ISBN-13: 9781433188077
ISBN-10: 1433188074
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Benoit, William L.
Auflage: 2. Auflage
Hersteller: Peter Lang
Peter Lang Publishing Inc. New York
Maße: 225 x 150 x 19 mm
Von/Mit: William L. Benoit
Erscheinungsdatum: 29.04.2022
Gewicht: 0,471 kg
preigu-id: 120403296
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